Graham Potter wants Albion supporters to have a team they can be proud of, as the club prepares for the full return of supporters to the Amex on Saturday for the visit of Watford.
“I’ve always said the most important relationship at a football club is the one between the team and the supporters. We’ve missed and we’ve been trying to develop a playing style and a team that supporters can be proud of.
“It’s not going to be perfect all season, I’d be lying if I said it was going to be that way.
MA+ members & STH only - Log-in required
Log-in required
"There’s going to be moments where we need supporters, the aim is to try and play in a way that keeps them engaged in the game, to be proud of the team and be looking forward to each match.
“The one thing we have learned over the last 18 months is that life is short, it’s fragile and we need to appreciate the special things in life, like coming to football with your friends and family, getting behind your teams, creating some memories and having a positive experience.
“We hope our supporters can make that difference, I know they can when they get behind us and we give them something to get behind. It’s a powerful thing and we’re looking forward to that and starting well on Saturday.”