The Amex Stadium

The Amex Stadium

After years of hard work, the club moved into the American Express Community Stadium in 2011. Since a memorable 2-1 victory over Doncaster Rovers in front of 20,219 supporters, Albion’s home has grown to holding over 30,000 fans and now stages Premier League football after the club’s rise to the top tier in 2017.

Fan Guide

This guide provides detailed information regarding everything supporters need to know for a matchday in the Premier League.

Access Guide

The guide includes information on how to get to the Amex, viewing areas within the ground and details on stadium access for our disabled supporters.

Non-matchday activities at the Amex

Dick's Bar

Located above the superstore in the North Stand, Dicks bar serves a range of light meals, savoury, and sweet snacks, as well as beers, wines, hot and cold soft drinks. The Bar, which is named after former Albion chairman Dick Knight, is open to the public on non-matchdays and ticket holders before and after matches at the Amex Stadium.

On non-matchdays, the bar is open between 9am-2pm Monday to Friday.


The superstore is based at the American Express Stadium, where you can pick up the latest replica shirts and merchandise. You can also access our shirt printing services, where you can personalise your replica kit. 

If you have purchased a replica shirt (and or shorts) with us and are looking to get personalisation applied at a later date, we are pleased to advise that we are able to carry out the application of personalisation once the store is fully reopened. At this time, we do however have measures in place for carrying out this process. To find out about all our covid-19 practices and guidelines in place, please click here.

We please ask that once inside the store you wear a face covering, in order to keep yourself, staff and other customers safe.

Please note that the Amex is now a cashless stadium and payment can only be made by card. Also note that our click and collect service is currently unavailable.

You can visit the superstore between 10am-5pm Monday to Saturday and between 11am-4pm on a Sunday.

Please note that opening times will vary on matchdays and bank holidays.

Stadium Tours

On non-matchdays, stadium tours are available to book. Visitors will get to visit all the different locations within the stadium, including the home dressing room, the directors lounge, and the media conference suite. As well as this, your tour guide will know all things Albion, giving fans the chance to learn a lot about the history of the Seagulls. To book your tour click here.

Please note that due to Covid-19 we aren’t currently taking bookings, however we are looking forward to welcoming tours back soon.

Ticket Office

Please note that the ticket office at the stadium is closed to visitors at this present time. For the quickest response to the supporter services team, we recommend using the Live Webchat option.

Any Supporter Services Enquiries - Click the 'Chat' or 'Need Help' button when displayed on the screen. Live Chat is open Monday to Friday, 9am to 5pm.

Ticketing & Supporter Services - 01273 668855 (option 1). Lines are open Monday to Friday, 9am to 5pm.



There is free parking available for non-matchday visitors. Upon arrival to the stadium, you will be directed to car park A (Lower) which is a few yards from the stadium’s entrance.



American Express Community Stadium
Village Way

Stadium Plan

Beneath is a plan of the Amex Stadium, displaying the various sections of the ground and where to locate the on-site restaurants, Falmer Station, Stadium Superstore, and more.