Albion were awarded Category One status in July 2014, under the Premier League’s Elite Player Performance Plan, which highlighted the club as one of the best in the country in terms of facilities, staff and opportunities for young players.
Costing in the region of £20m to build, the American Express Elite Football Performance Centre includes a distinctive Y-shaped building, accommodating the club’s professional and academy teams on separate wings.
There are 11 full and half-size natural grass and artificial pitches, plus a half-size covered indoor pitch, which ensures the playing facilities are accessible for the club’s players and staff during a range of weather conditions.
Off the field, there are medical treatment rooms, a gymnasium, a swimming pool, numerous changing rooms, and a shared canteen for both players and staff.
Albion’s youth sides, including the under-18s and under-21s, who compete in the Premier League South and Premier League 2 respectively, play their matches at the American Express Elite Football Performance Centre throughout the season.
In August 2022, the club officially opened Elite Performance Centre 2, which is the main hub for the women's team.