We are delighted to announce that generous Albion fans around the world have raised £37,097 for the British Legion’s Poppy Appeal through our annual shirt auction.
Bids came from 31 countries in total including UK-based fans with Kaoru Mitoma’s the most coveted shirt, raising £3,313.
Albion's men wore their poppy shirt in the 1-1 draw against Everton on 4 November, when Mitoma scored our second-half equaliser. Our women wore their shirts in the 2-2 draw against Manchester United.
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Each shirt has been individually signed by the respective player who wore it, making it a unique piece of sporting history.
Every donation to the RBL’s Poppy Appeal helps to provide vital support to the Armed Forces community and ensure their unique contribution is never forgotten.
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Since it was first worn as an act of remembrance just over 100 years ago, the British Legion’s red poppy has become an enduring symbol of support for our Armed Forces. Remembrance unites people of all faiths, cultures, and backgrounds.
This year, the iconic poppy was given a makeover and is now completely plastic-free and easily recycled.
The new poppy, which has been revamped for the first time in 28 years, is made entirely from paper, no longer has a single-use plastic stem or centre and can be recycled through ordinary household recycling collections.