Brighton & Hove Albion fans are being asked to bring £1 with them to Saturday’s Premier League game to donate to Albion in the Community.
AITC works with more than 40,000 people throughout Sussex and each season the club designates a matchday to celebrate its achievements and generate funds to support its work.
Last season generous Albion fans donated more than £15,000 to AITC at the home game with Everton, and the charity is hoping for a similar response on Saturday.
Fans have been asked to donate £1 at the game and AITC’s volunteers will be out in force before and after the match.
There will also be silent auctions in the stadium’s lounges and, in a first for AITC, volunteers will accept donations by card via a tap-to-donate hand-set.
A number of the charity’s regular participants will be guests at the game, including ten flag bearers who will welcome the teams onto the pitch. Albion players will warm up in AITC tops and the charity will auction off a selection of signed memorabilia in the weeks following the game.
Fans will also be able to pick up free copy of a magazine showcasing AITC’s work throughout the last 12 months.
The charity now runs more than 60 different projects in a range of areas, including health, education, disability, and social inclusion.
For example, hundreds of people regularly attend AITC’s football sessions for people with a disability. These cost around £5,000 a year to run, meaning if the charity collected a similar amount to last season it would be able to fund three weekly football sessions for the next 12 months.
Matt Dorn, AITC’s chief executive, said, “Every season we receive fantastic support from Brighton & Hove Albion fans and I am sure this weekend’s game will be no different.
“We’re incredibly grateful for the support we receive from both the football club and its fans. The work we do simply would not be possible without it.”
Fans wanting to make a donation should look for AITC’s bucket collectors, who will be outside the Amex on Saturday from 1pm and again after the final whistle.
Anyone who is not attending but would still like to donate can do so by texting AITC18 £1 to 70070.