Club news

Albion Extend Jd Partnership

By Paul Camillin • 11 August 2018

Brighton & Hove Albion are pleased to announce that sports fashion retailer JD will once again be the club’s shirt sleeve sponsor for the 2018/19 season.
The JD logo will feature on the left arm of Albion’s home, alternate and third shirts, and will be worn for the opening fixture with Watford this weekend.
Albion chief executive Paul Barber said, “JD were our first shirt sleeve sponsor in the Premier League, and we are absolutely delighted that they have extended their partnership with us for the coming season too.
“JD is an instantly recognisable brand amongst football fans, and we are pleased to be working with them once again over the coming season, and we look forward to more exciting marketing and content initiatives in the coming months.”
JD Group marketing director Stephen White said, “We are thrilled to extend our partnership with Brighton & Hove Albion, we thoroughly enjoyed playing our part in their debut season in the Premier League and we are looking forward to continuing the partnership and engaging with Albion fans in the city and beyond.”
JD is acknowledged as the leading specialist multiple retailer of fashionable branded and own brand sports and casual wear in the UK.
They also have a presence in France, Spain, the Netherlands, Germany, Italy, Belgium, Portugal, Sweden and Denmark, as well as Malaysia and Australia.