Brighton & Hove Albion

Main Club Sponsor

TICKETS

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NEW. EXCITING. PASSION.

A reimagined 1901 Club lounge crafted for those who crave more than the ordinary. This isn’t just a place to grab a drink, it’s where the Albion spirit comes alive. Picture buzzing crowds as if you were in your local, fellow fans in their free home shirts, an inclusive food item and half-time drink, a live DJ set to subtly build the atmosphere with every beat, and state of the art screens capturing every moment, the energy is electric from the moment you walk in.

Celebrate the win in style — if the Albion bring home all three points, you’ll be raising a free drink on us. It’s our way of keeping the victory buzz going long after the final whistle.

Experience the newest way to watch football at the Amex: the all‑new second tier in the North Stand. Feel the passion, hear the roar, and take in a premium, elevated view of the pitch like never before.

At the start of every season, claim your free home shirt — your armour, your identity, your Albion heartbeat. This exclusive benefit, reserved only for this lounge and the Dugout, lets you step into every match already part of the story. Wear your colours with pride, feel the surge of the crowd, and show the players exactly who they’re fighting for.

A live resident DJ sets the tone from the moment you arrive, subtly building the energy beat by beat until kick‑off. The atmosphere rises, the anticipation grows, and the North Stand comes alive.

Fuel yourself for the action with a free food item every matchday. From the first roar to the final whistle, we’ve got you covered, and when half‑time hits, you can replenish your voice with an inclusive drink that keeps the Albion passion alive.

Food and Drink

Traditional favourites such as gourmet pies can be enjoyed during the buildup and half-time, still giving that classic football experience we all love. For those seeking a more substantial meal, a diverse pub style menu featuring bold flavors is offered. Additionally, members can choose from an extensive range of wines, beers, and select spirits at the bar, as well as a variety of hot drinks.

View Menu

A Brand New View

The 1901 Pub seats introduce a fresh and unforgettable way to experience the pitch, positioned on a brand‑new second tier at the heart of the electric North Stand. Before the action begins, step into the exclusive lounge, a space that brings the warmth and character of a classic pub into the stadium. After soaking in the atmosphere, it’s only a few steps to your seats, where the roar of the crowd and the thrill of the match await.

A graphic of the Amex stadium and it's seating blocks, highlighting where the 1901 Pub is in the North stand. N2C - N2F.

The Journey So Far

As part of phase three of the stadium’s development, this brand new 1901 pub is starting to take shape in the north stand. This addition will help increase the Amex’s capacity to 32,500 and is scheduled to open for the 2026/27 season.

As part of this phase of work, the north stand control box has been moved to the north east corner of the stadium, and the big screen at the north end has also been repositioned to accommodate the new layout.

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Timeline

Phase 1 — Clearing the Stage and Setting the Scene

Form new structure in North East corner (new control room);

- A brand‑new control room begins to rise in the North East corner, setting the foundation for everything that follows.

- The existing control room is carefully relocated, making way for the transformation ahead.

- The big screen is moved to its new home, opening up the space for major works.

Clear the space;

- Storerooms, cupboards, and tucked‑away corners are emptied, revealing the true footprint of the area.

- Temporary club offices are designed and built, creating a short‑term base of operations.

- Staff shift into their temporary workspace, keeping the club running smoothly while construction ramps up.

Open up the area;

- Internal walls, offices, and meeting rooms are stripped away, exposing the raw structure beneath.

- Floors, ceilings, and selected windows are removed to prepare for the next stage of the build.

- A scaffold platform is constructed outside the north stand, becoming the gateway for materials to flow in and out.

Phase 2 — Strengthening the Bones and Raising the Steel

Steel beams in place to reinforce the stands;

- With new weight soon to be added above, the north stand’s steel and foundations are upgraded to carry the load.

- Additional structural support rises from the North concourse up to Level 2, reinforcing the stand from the inside out.

Steel lifted in by crane to support seating block;

- Over the summer, cranes swing into action, lifting the steelwork that will form the new upper tier.

- Specialist steel terracing is installed — a precision system designed to fit seamlessly into challenging spaces.

Phase 3 — Expanding Level 2

- Flooring is infilled at Level 2, expanding the footprint and unlocking space for a new mezzanine lounge, toilets, bar, and kitchen.

- The stand begins to take on its new shape, with the future hospitality areas starting to emerge.

Phase 4 — Bringing the Vision to Life

- Internal areas are fitted out: the bar takes shape, the food servery and kitchen are installed, and new toilets are completed.

- Club offices return to Level 1, and the North reception is reinstated, restoring the building’s daily heartbeat.

- Built‑in furniture, TV screens, and a new sound system are installed, adding the finishing touches to the interior.

- Terrace seating is fitted, transforming the upper tier into a place ready for fans.

- Lighting, ventilation, and essential services are connected and tested.

- Final decoration brings colour and character to the space.

- Remaining furniture arrives, completing the transformation.

The 1901 Club Waiting List

With 1901 Club memberships for the 2026–2031 term now sold out, we are pleased to introduce a waiting list, giving you the opportunity to secure your place and be among the first in line to access our highly sought‑after 1901 Club.

You can register your interest in joining the list by completing the form below.