Brighton & Hove Albion

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NEW. EXCITING. PASSION.

These are only the first few whispers of what awaits inside the 1901 Pub, a reimagined 1901 Club lounge crafted for those who crave more than the ordinary. This isn’t just a place to grab a drink, it’s where the Albion spirit comes alive. The 1901 Pub isn’t just another lounge, it could be the start of your next great story.

The Journey So Far

As part of phase three of the stadium’s development, this brand new 1901 pub is starting to take shape in the north stand. This addition will help increase the Amex’s capacity to 32,500 and is scheduled to open for the 2026/27 season.

As part of this phase of work, the north stand control box has been moved to the north east corner of the stadium, and the big screen at the north end has also been repositioned to accommodate the new layout.

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Timeline

Phase 1 — Clearing the Stage and Setting the Scene

Form new structure in North East corner (new control room);

- A brand‑new control room begins to rise in the North East corner, setting the foundation for everything that follows.

- The existing control room is carefully relocated, making way for the transformation ahead.

- The big screen is moved to its new home, opening up the space for major works.

Clear the space;

- Storerooms, cupboards, and tucked‑away corners are emptied, revealing the true footprint of the area.

- Temporary club offices are designed and built, creating a short‑term base of operations.

- Staff shift into their temporary workspace, keeping the club running smoothly while construction ramps up.

Open up the area;

- Internal walls, offices, and meeting rooms are stripped away, exposing the raw structure beneath.

- Floors, ceilings, and selected windows are removed to prepare for the next stage of the build.

- A scaffold platform is constructed outside the north stand, becoming the gateway for materials to flow in and out.

Phase 2 — Strengthening the Bones and Raising the Steel

Steel beams in place to reinforce the stands;

- With new weight soon to be added above, the north stand’s steel and foundations are upgraded to carry the load.

- Additional structural support rises from the North concourse up to Level 2, reinforcing the stand from the inside out.

Steel lifted in by crane to support seating block;

- Over the summer, cranes swing into action, lifting the steelwork that will form the new upper tier.

- Specialist steel terracing is installed — a precision system designed to fit seamlessly into challenging spaces.

Phase 3 — Expanding Level 2

- Flooring is infilled at Level 2, expanding the footprint and unlocking space for a new mezzanine lounge, toilets, bar, and kitchen.

- The stand begins to take on its new shape, with the future hospitality areas starting to emerge.

Phase 4 — Bringing the Vision to Life

- Internal areas are fitted out: the bar takes shape, the food servery and kitchen are installed, and new toilets are completed.

- Club offices return to Level 1, and the North reception is reinstated, restoring the building’s daily heartbeat.

- Built‑in furniture, TV screens, and a new sound system are installed, adding the finishing touches to the interior.

- Terrace seating is fitted, transforming the upper tier into a place ready for fans.

- Lighting, ventilation, and essential services are connected and tested.

- Final decoration brings colour and character to the space.

- Remaining furniture arrives, completing the transformation.amongst the Directors block, accessible through the West Reception.

Ready To Take A Look Behind The Curtain?

With construction still underway, we’re thrilled to share these CGI visuals that bring the 1901 Pub to life. From the first glance, it’s clear this space stands apart from anything we’ve created before, while still holding onto the unmistakable premium character of the 1901 Club.

This isn’t just somewhere to grab a drink. It’s where Albion spirit takes centre stage. With buzzing crowds, fresh food and drink options, and state‑of‑the‑art screens capturing every moment, the energy hits you the second you walk through the door. Surrounded by fellow fans in their home shirts and a resident DJ subtly building the atmosphere, kick-off will feel better than ever.

The lounge is an open‑plan, spacious setting styled with the charm of a classic Albion‑inspired pub.

Warm wood textures, deep heritage colours, and brass accents give it a distinctive pub feel, while the generous layout and soft lighting create a relaxed, social atmosphere.

A CGI of the new 1901 Pub. The bar and seating arrangements can be seen.

Another CGI view of the 1901 Pub. Looking outward from the bar, it offers a different view of the seating arrangements and decor.

Plenty of seating options throughout the lounge create a sociable, lively pub atmosphere. Warm lighting from the traditional pub‑inspired chandeliers floods the space, giving it a welcoming glow. The design blends the charm of your favourite classic pub with a proud love for the Albion, bringing both worlds together in one inviting setting.

Enjoy the comfort of being tucked away from the crowds in intimate booths adding to the charm of a classic pub atmosphere, enhanced by high‑definition screens for an unbeatable pre‑match build-up.

A CGI construction of a booth area in the new 1901 Pub.

A CGI of the self-serve area in the 1901 Pub.

Don’t fancy waiting at the bar?

Bringing a touch of stadium convenience into the pub, head over to the self‑serve collection area to beat the queues and grab your food without missing a moment of the atmosphere. It keeps the flow moving, keeps the energy high, and makes the whole space feel as effortless as matchday.

Framed memories wrap the room in Albion pride, vintage matchday moments, iconic players, and snapshots of the club’s history creating a story on every wall.

The pub‑style brickwork adds warmth and texture, giving the space that familiar, lived‑in character you’d expect from a classic local.

High‑quality TVs are positioned in every eyeline, so no matter where you settle, you’re never far from the action.

Together, these details turn the lounge into a place that feels both nostalgic and energetic, a perfect blend of pub comfort and Albion spirit.

A CGI construction of the 1901 Pub, featuring the pub style decor and tv screens around the new lounge.

An alternative CGI view of the 1901 Pub, offering a visual of the mezzanine.

In a 1901 Club first, head up to the mezzanine, passing the resident DJ as the music lifts the atmosphere, and discover an extra layer of space and seating above the main lounge. From here, you can look out over the buzz of the North Stand faithful settling into their new home, taking in the excitement from a whole new vantage point. It’s a spot that feels both exclusive and connected

The images shown are CGI representations. Final lounge features and designs may vary.

A Brand New View

The 1901 Pub seats introduce a fresh and unforgettable way to experience the pitch, positioned on a brand‑new second tier at the heart of the electric North Stand. Before the action begins, step into the exclusive lounge, a space that brings the warmth and character of a classic pub into the stadium. After soaking in the atmosphere, it’s only a few steps to your seats, where the roar of the crowd and the thrill of the match await.

A graphic of the Amex stadium and it's seating blocks, highlighting where the 1901 Pub is in the North stand. N2C - N2F.

Introducing five new seating blocks, the 1901 Pub is perfectly positioned in the North Stand, giving you a premium vantage point that completely elevates how you see the game.

From this angle, the pitch opens up beautifully — every run, every switch of play, every moment of build‑up feels sharper and more connected.

To make room for these new blocks and to preserve the clarity of this enhanced view, the big screen has been relocated, ensuring nothing interrupts your sightline. The result is a cleaner, more immersive perspective that puts you right in the heart of the action.

Just a few steps from the lounge to your seats, you can move effortlessly between the comfort of the pub‑style space and the unmistakable North Stand atmosphere. It’s the stand known for its energy, its noise, and its passion, and now you can enjoy all of that with a premium, elevated view that makes every match feel bigger.

These seats don’t just offer a place to watch the game. They offer a new way to experience it.

A Reminder of 1901 Member Benefits

Never Miss A Moment. Access to all Premier League and Domestic cup matches.

Premium Lounges. Exclusive lounge access up to two and a half hours pre-match and two hours post-match (fixture dependant)

Premium Seating. Watch the action unfold from some of the best seats available.

Special Events. Be part of our all-new calendar of 1901 Club events, offering unique experiences you won't find anywhere else.

Exclusive Offers. Take advantage of a wide range of discounts and offers from our club partners and affiliates.

Meet the Legends. Rub shoulders with Albion legends who frequent your lounges on matchdays.

Upgrade Your Experience. Upgrade to a number of enhanced dining options at a discounted rate.

Ticket Transfer. Can't make the game or want to bring business guests? Easily transfer your tickets for free.

Join The Waiting List

We are currently entering our renewal and new‑sales process for the upcoming five‑year membership term, starting in the 2026/27 season. As part of this, we are contacting everyone on our waiting list. You are still very welcome to join the list, but availability at this stage is likely to be limited. Register your interest below, so you do not miss out on a rare opportunity to become a 1901 Club member.

Once eligible, you will have the option of purchasing a lifetime membership (fifty year) or five-year membership in either a Gold, Platinum or Platinum Plus lounge. The level of lounge is determined by the seating locations.