Brighton & Hove Albion

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The 1901 Club - Platinum+

The Platinum+ tier features the Focus Group Lounge, a centrally located and spacious lounge situated on the second tier of the West Stand. Creating a bond of premium seating locations with a luxury lounge, the Platinum+ tier doesn’t disappoint. Prepare to unwind and immerse yourself in the vibrant atmosphere of a football game in a relaxing and comfortable setting. You’ll also receive one complimentary parking space for every two seats, adding extra convenience to your matchday. This is a great place to kick back with friends, family and business partners.

Experience The 1901 Club Platinum+ membership from £2,520 (inc VAT) per seat. (Priced for the 2025/26 season).

Food and Drink

Traditional favourites such as Piglets gourmet pies and sausage rolls can be enjoyed during the buildup and half-time, still giving that classic football experience we all love. For those seeking a more substantial meal, a diverse sports bar style menu featuring bold flavors is offered. Additionally, members can choose from an extensive range of wines, beers, and select spirits at the bar, as well as a variety of hot drinks.

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Your Seat

Offering a panoramic and remarkable viewing experience of the pitch, the 1901 Club Platinum+ seats are centrally located amongst the Directors block on the second tier, in the West stand. After immersing yourself in the lively ambiance and relaxing in the exquisite lounge, head to the most prestiege seats available and prepare for the exhilarating action that awaits.

The Platinum+ membership grants you exclusive access to our Focus Group lounge. Enjoy a prime seating position in the second tier of the West Stand, complemented by a contemporary and expansive lounge where you can unwind and immerse yourself in the vibrant atmosphere before and after the match.

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Where am I sitting?

Members with seating in the Focus Group lounge will be sat in W2F & W2D, amongst the Directors block, accessible through the West Reception.

From the welcoming security staff, the attentive and friendly front line food and drink servers, to the behind-the-scenes customer support staff, and the convivial atmosphere in the Focus Group lounge, all make, for a very enjoyable match day experience.

- 1901 Club Member

The 1901 Club 2026-2031 Memberships

Take your seat in the newest and most exciting 1901 Club lounge at the Amex.

Enjoy the relaxed environment of a traditional pub before walking out to the new North Stand tier.

With all other areas across the stadium of the 1901 Club sold out until 2031, this is your only opportunity to become a 1901 member. But you will not be disappointed. The 1901 Pub offers an unmatched matchday experience like never before.

Picture yourself in a free home shirt given to you at the start of every season, standing in a brand-new pub environment as if it were plucked from your favourite corners of Brighton, indulging in your free food item and half‑time drink while a resident DJ subtly controls the music in the background. And for the cherry on top: if the Albion win, so do you, with a free drink to help you celebrate those three points.

With a 1901 Club membership, you will need a seat Licence. This is a per‑seat single upfront payment made when you join, and you can choose to renew it every five years or opt for a one‑time lifetime Licence that remains valid for fifty years.