Danny Welbeck made it four goals in his last three games against Newcastle as his double strike secured a big win for Albion.
His deft finish just before the break was deserved reward for Albionâs first-half dominance but Newcastle hit back and Nick Woltemadeâs clever back-heel made it 1-1 in the 77th minute.
But Welbeck wasnât done. Five minutes from time the ball broke on the edge of the box and he lashed it past Nick Pope to secure Albionâs third win of the season, which lifts them up to ninth in the table. Welbeck has now scored four times in his last three games.
Danny Welbeck dinks the ball over Nick Pope to put Albion in front. đˇ James Boardman
It took 20 minutes before either side threatened the goal but Albion were getting on top.
Georginio Rutter has just tested Nick Pope from distance and Albion won the ball back. Georginio Rutter worked a yard of space on the edge of the box and his left-foot shot was heading inside the far post before Pope got down to touch it to safety.
Carlos Baleba exchanged passes with Rutter before picking out Mintehâs run with a wonderful pass. Minteh attempted to cut onto his left foot for the shot, but Sven Botman got across to block his effort.
Home fans appreciated the quality of Lewis Dunkâs brilliantly-timed interception on Woltemade to stop a Newcastle break moments later just as much as Balebaâs pass as their side began to dominate.
Yasin Ayari challenges the tumbling Kieran Trippier. đˇ Paul Hazlewood
Botman headed Anthony Gordonâs cross wide before Albion had to reshuffle. Diego Gomez limped off clutching his right leg and on came Maxin De Cuyper at left-back with Ferdi Kadioglu pushed into midfield.
Four minutes before half-time Albion took a merited lead. Rutter broke in a central position and threaded a perfectly-weighted pass between Newcastleâs central defenders.
As Pope came out, Welbeck calmly lifted the ball and into an empty net.
Albion went close again on 50 minutes when Yasin Ayari curled a shot just wide of the far post as they started where they had let off.
Lewis Dunk challenged Nick Woltemade. đˇ Paul Hazlewood.
Pope kept out Maxin De Cuyperâs powerful drive with an unorthodox save before Newcastle began to get on top and with 14 minutes left Woltemadeâs brilliant improvisation had them level.
Jacob Murphy found Bruno Guimaraes in the box and when he fed the ball across the edge of the six-yard box Woltemadeâs audacious back-heel arrowed in the bottom corner.
Newcastle looked the likelier winners, but Albion came roaring back. Dan Burn did well to block Mats Wiefferâs shot on the edge of the box but Welbeck reacted quickest and his shot flew past the helpless Pope.
Albion saw out the remaining minutes comfortably enough on another afternoon of sublime finishing skills by Welbeck.
Albion: Verbruggen, Wieffer, Dunk, van Hecke, Kadioglu, Baleba (Milner 70), Ayari, Minteh (Coppola 89), Gomez (De Cuyper 35), Rutter (Tzimas 70), Welbeck (Kostoulas 89).
Subs not used: Steele, Boscagli, Oriola.
Referee: Craig Pawson
Attendance: 31,620