As the club prepares to celebrate its 125th anniversary in 2026 we will be reflecting the rich history of the Albion programme cover in this season's editions.
Jamie Eke has adapted the cover from 1955-61 for today's opening Premier League game against Fulham with captain Lewis Dunk the featured player.
As he prepares to start his 16th full season with the club, in a wide-ranging interview Dunky talks about how he is ready to lead the challenge for European football and the role of the senior players in helping the youngsters adapt to the rigours of the Premier League.
We have two new features - The Reunion and Hello, Goodbye - which reflect the personalities and players in our history while Tony Bloom, Paul Barber and Fabian Hurzeler bring us up to date on and off the pitch in their columns.
All this and so much more - make sure of your copy from the sellers at the Amex or order your copy online here.