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Hope Powell


Coaching Staff


Hope Powell was appointed Albion’s women’s first-team manager in July 2017 and joined the club with a glittering football CV.
Powell rose to prominence as a coach in the late 1990s, when she was appointed the first ever full-time coach of the England Women’s team in 1998.
She then led the national team to qualification for the 2001 UEFA European Championship finals, and just missed out on leading the team to the semi-finals of the same competition four years later.
The talented coach briefly combined her role as national team coach by taking charge of the under-19s. She guided them to the semi-finals of the UEFA Women’s Championship in 2002 and 2003, and the quarter finals of the inaugural FIFA U19 Championship in 2002.
Her impressive achievements were recognised at Buckingham Palace when she was awarded an OBE in the Queen’s Birthday Honours List in 2002.
Powell led England to a World Cup quarter-final appearance in 2007 - where the team lost to USA - before taking the Lionesses all the way to the European Championship Final in 2009, where they were beaten by Germany.
More personal accolades came her way in 2010, as she was awarded a CBE to add to her OBE.
Another World Cup quarter-final appearance followed in 2011, and England’s progress on the international scene saw them rise to a highest-ever position of sixth in the FIFA rankings.
Powell took charge of Team GB at the London Olympics in 2012, and ensured England’s qualification for yet another major tournament, the European Championship in 2013.
After leaving her job in August of that year, Powell went on to work for the PFA as the organisation’s first female coach educator, to aid the development of future coaches.
The former England coach led Albion to a second-place finish in FA WSL 2 last season, and led the club into the revamped FA Women’s Super League.