Skip to main content Skip to site footer

BRAND PROTECTION

PROTECTING OUR BRAND: Following our successful promotion to the Premier League, the club brand will become increasingly recognisable around the world. The club’s legal team is committed to working alongside the Premier League, Trading Standards, Customs and law enforcement officers to protect our brand and our Intellectual Property (IP) and to prevent its unauthorised use.

INTELLECTUAL PROPERTY (IP): IP rights provide legal protection for important aspects of a brand such as trade marks. The club has a growing portfolio of registered trade marks, including our name, logo and nicknames:

  • To hold exclusive rights to use these marks on goods and/or services in the United Kingdom and in various international territories;
  • To licence the trade mark for use by third parties, including partners and sponsors;
  • To protect the marks from being copied or stolen;
  • To protect our fans from sellers of counterfeit goods;
  • To take legal action and bring criminal charges against counterfeiters.

COUNTERFEIT GOODS: The sale of unofficial merchandise and unauthorised goods, in shops or online, to deceive consumers into believing they are genuine is commonplace. In order to protect our fans, we aim to remove these products from circulation and take legal action where necessary.

WHAT CAN I DO?

While the club has its own policing methods, we rely heavily on our fans to help us put a stop to this criminal activity. If you have any information on counterfeit goods, or the unauthorised use of any of our Intellectual Property, please do not hesitate to contact us. All information will be held in the strictest confidence, and only shared with the relevant agencies to enforce legal action.

Email: brandprotection@bahfc.co.uk
Mail: Brand Protection, Brighton & Hove Albion FC, Village Way, Brighton, BN1 9BL

I WANT TO USE YOUR IP?

You must have prior, written permission from the club. While we fully appreciate and understand that fans and companies may want to use our club marks, we have to keep tight controls for the reasons set out above.

If you wish to use our brand, please email or write to the Brand Protection department as detailed above, outlining the reasons for using the Brighton & Hove Albion FC brand. Whilst we cannot fulfil every request, we will make a decision on each individual case based on its own merits.

Brighton and Hove Albion FC appreciates any help and support our fans can provide on this matter.

Word marks:

  • 1901 Club
  • BRIGHTON & HOVE ALBION
  • SEAGULLS
  • BHAFC

Image marks: