Experience Kissimmee announces partnership with Albion

Experience Kissimmee to become a sleeve partner on the men’s, women’s, and academy shirts.

By BHAFC • 11 June 2024

This partnership represents Experience Kissimmee's first-ever combined club deal in the English Premier League and Women’s Super League

Experience Kissimmee, the official travel authority of Osceola County, Florida, is proud to announce a multi-year partnership with Brighton & Hove Albion FC, a rising club in England’s Premier League.

This collaboration marks a significant milestone in sports tourism and entertainment, offering an inventory of benefits and promotional opportunities.

Under this agreement, Experience Kissimmee has secured promotional rights as a sleeve partner on the men’s, women’s and academy shirts, enhancing global broadcast brand visibility and engagement among Albion fans. Other key highlights of this partnership include cross-promotions with relevant travel trade club partners and travel agents that will maximise outreach and engagement within the tourism and sports sectors. 

Extensive media exposure will raise the profiles of both Experience Kissimmee and BHAFC. Brighton and Hove Albion are the 12th most-watched team across all European Leagues, with a total TV audience of 195 million. In-stadium branded signage will ensure prominent visibility within the stadium, capturing the attention of fans and visitors. Additionally, legendary former players and current stars will be hosted in Kissimmee, creating unique experiences for players and fans on both sides of the Atlantic.

This partnership represents Experience Kissimmee's first-ever combined club deal in the English Premier League and Women’s Super League, demonstrating a dedication to inclusivity and diversity in sports. The partnership is a perfect fit due to the shared values of both organisations in promoting family friendly events, holiday destinations, a strong affinity for the United States, inclusivity and a global audience.

We are thrilled to partner with Brighton & Hove Albion, a beloved English club in the UK," said DT Minich, President and CEO of Experience Kissimmee. "This collaboration is exciting for us, as the UK is the number one long-haul market international visitor to Kissimmee. Additionally, BHAFC's audience profile, which includes significant followings in the UK, Canada, and Brazil, aligns perfectly with our key international markets. This partnership reflects our dedication to providing exceptional travel experiences and engaging with fans globally."

Albion’s head of commercial Russ Wood said “We are delighted to announce a new three-year sleeve partnership with Experience Kissimmee. 

"They are an exciting partner with a worldwide presence and one we are proud to be working with. Our values and visions align and, with our significant presence already in the US, it is the perfect partnership. 

"We are looking forward to promoting Kissimmee as a stunning holiday destination to our global fanbase and hope many will have the opportunity to experience a visit. 

"We would also like to thank Chris, Zoe and Tia from who have been a brilliant sleeve partner over the last three seasons and we are pleased that they will still remain a global partner of the club.”