Our 2024/25 men’s first team season ticket prices have been released, and the renewal window is now open.
With season tickets for 2023/24 sold out, a growing wait list, and MyAlbion+ membership levels at an all-time high, demand to see our team play has never been greater, and our season ticket holder support at the American Express Stadium and when we play away from home makes a huge difference to our players. We’re currently enjoying the most successful period in the club’s 123-year entire history and we can’t wait to see what next season may bring.
Away from the pitch, we’re acutely aware that many people are still experiencing the ongoing effects of the rising cost of living. As a business we’re not immune from these inflationary pressures either - indeed, we are seeing our own costs rise in all areas of the club.
Unfortunately, this does mean that for the 2024/25 season there will be an increase in our season ticket prices of between 5% and 8% depending on where you sit. Even the largest increase for our stadium’s best seats remain in line with the very challenging average annual rate of inflation over the past two years of 8.3%. These increases equate to less than £1.60 per match for Under-18s and between £1.60 and £3.70 per match for Adults, depending on where you sit.
To help fans to pay for season tickets and to spread the cost, we will continue to offer interest and fee-free Direct Debit payments.
Season Ticket Benefit Highlights
It’s still possible to share your season ticket with fellow MyAlbion+ members of your choice, with one free use per season or £20 for unlimited sharing. There’s a small additional cost for those who want this benefit, as we know not all fans want or need it. The sharing scheme is designed to formally allow you to easily, safely and securely share your season ticket.
You can still utilise the free-to-use ticket exchange when you’re unable to attend a match, meaning, if your ticket sells, you will get the cost of that match ticket refunded to you. With over 20,000 sales already made this season, and over £550,000 refunded to season ticket holders, using this facility means other fans can enjoy a game at the Amex creating a bigger crowd to support the team.
Season Ticket Renewal Period
If you pay by Direct Debit you do not need to take any action as the ticket will automatically renew, with the first instalment coming out on Monday 1 April. However, we encourage you to ensure your details are up to date on your MyAlbion Digital accounts. For full details, please click here.
If you pay by lump sum you need to renew your season ticket as soon as possible, and no later than 5pm on Monday 26 February 2024. To renew now, please click here.
After Monday 26 February any non-renewed seats will be offered to MyAlbion+ members who have attended the most home league games during the 2023/24 season.
You can pay online or convert to Direct Debit, paying by interest-free monthly payments or in one lump-sum annual recurring payment.
Full details of the 2024/25 season ticket will be included in a postal pack for those that are not on Direct Debit renewal which will be landing on doorsteps soon, with further information being sent by email to all this week.
Thanks for your commitment and great support for us. It’s a great time to be a Brighton & Hove Albion fan and we hope you will be joining us again at The Amex next season too!