As a men's or women's season ticket holder, 1901 Club or MyAlbion+ member, you can take advantage of 10% off everything* online and in-store today, Saturday 21 October.
Make the most of the offer by getting ready for when we take on Ajax with our exclusive BHAFC Europa League merch, begin piecing together your Winter wardrobe with our new hoodies, coats and t-shirts or start your Christmas shopping early with our fun Albion gifts.
Shop online, in the club Superstore or visit us in Churchill Square!
*Terms and Conditions apply. This offer is valid from Saturday 21 October 2023 (00:00GMT) until Saturday 21 October 2023 (23:59GMT). Offer is only available for current (2023/24) Brighton & Hove Albion season ticket holders, 1901 Club members and MyAlbion+ members. 10% off offer applies to all products on the club’s official shop website (shop.brightonandhovealbion.com) and in the club’s Superstore but excludes home, away and Europa League shirts, gift cards, delivery charges and third-party licensee products. This offer is available while stock lasts. This offer cannot be used in conjunction with other offers or discount codes. This discount cannot be applied to payments made via PayPal, PayPal Express or Amazon Pay, so please do not choose this payment option at checkout if you wish to receive your 10% discount.