Matchday guide: Albion v West Ham

Key information for fans attending our Premier League fixture against West Ham, 5.30pm kick-off.

By BHAFC • 25 August 2023

The countdown to kick-off begins here! Take a look at everything happening around the Amex this matchday.

Autographs and selfies

As of this weekend, all players will not stop to sign or pose for selfies when arriving or leaving the stadium – as it is no longer safe to do so.

Instead, we will be offering a number of spaces for our junior season-ticket holders and MyAlbion+ junior members at every home matchday to come to the stadium early for enhanced selfie and autograph opportunities with the squad, in a safe environment as the players arrive.

For more information, tap here.


DISCOBUG will be in the fanzone spinning some pre-match tunes to get us ready for the big game.

Get your matchday selfie in the photobooth located in the East Lower Stand.

Please be aware that prior to kick-off or after the final whistle, we may deliver a light show at home games this season, depending on the conditions.

Travel update

Our matchday travel scheme is in operation this Saturday, where home and away fans can travel for free on buses and trains within the travel zone on production of their match ticket.

Supporters travelling by rail, there is a nationwide strike by the RMT union affecting train services on Saturday 26 August. Southern Railway will be operating a limited service across its network, with a later start up and earlier finish and some routes not served at all.

Please check Southern Rail’s website prior to your journey, including checking you’ll make any connections. Ensure you leave early and in plenty of time. Trains departing from Falmer post-match will not stop at Moulsecoomb or London Road.

Please note this weekend there will be no trains from Brighton station towards Shoreham-by-Sea, Lancing, Worthing, Littlehampton and Barnham post-match. The London line will be closing at 9pm.

Seagull Travel are running a full range of services, to book your seat tap here.

Mill Road (BN1 8ZF), Brighton Racecourse (BN2 9XZ) and EDF (BN3 5SU) park & ride sites will be open from 2.30pm. Supporters are advised to arrive early as parking spaces will be allocated on a first-come first-served basis only, with EDF needing to be booked in advance here.

Car Parks B & C have a limited number of spaces available, book your space here. There will be no cash sales on the day. Full car park directions can be found here.

Full travel news can be read here.

Match preview

Roberto De Zerbi confirmed that  Julio Enciso will not be in action this weekend. Read the full team news here.

Matchday timings


Opening Time

Closing Time

Ticket Office



Club Superstore

1pm & final whistle

During match & 8pm

Dick’s Bar*

2.30pm final whistle

Kick-off & 10pm

East Upper & West Upper Stands*



East Lower, West Lower & South Stands*



North Stand



The Tunnel Club



1901 Club Lounges*



Mayo Wynne Baxter & Focus Group Lounges*









*Please note, all bars will stop serving 15 minutes before the scheduled closing time.

Dick’s Bar is open for home and away supporters and match tickets are required for access. Please note: Fans must be over 18 to enter.

In the 1901 Club lounges, Dick’s Bar and concourses, the TV screens will be showing Sky Sports pre- and post-match.

Bars within East Upper, West Upper and Southwest corner stand bars will shut 30-minutes after the final whistle. For fans wishing to stay post-match, please join us in East Lower, West Lower or the North stand.

Mobile ticketing

Please don’t forget to charge your phone before you leave for the Amex and download your tickets to your phone's wallet.

Have your pass ready before you get to the turnstiles. 

The tickets appear at the bottom of the Apple Wallet or on the Passes tab of Google Pay. You will be prompted to do this when you open Google Pay. If your phone does not have NFC please tap the 'Show Code' option.

Can’t attend?

List your match or season ticket on the ticket exchange if you're unable to make it and if it sells, you'll be credited the money back into your account after the match.

In line with usual exchange rules, all prices for tickets sold will be at an adult rate. 

1901 Club members can use the ticket transfer for a guest to attend in your place.

Fan Conduct

We are working hard to keep football a safe, inclusive place for everyone to enjoy. Therefore, if you witness any discriminatory or abusive behaviour, please contact our anti-social text line of 07880 196442.

See it. Say it. Sorted.

We have a zero-tolerance policy towards discrimination of any kind.

If any supporter is found to act in a discriminatory manner, the club will take action which could result in a stadium ban or prosecution. For full details of our sanctions tariff please see our Club Charter.

Here’s a reminder of our stadium entry guidelines, security checks will be completed ahead of you accessing the turnstiles.

Bag sizes

Bags larger than A4 (297mm x 210mm) will not be allowed into the stadium. Any bags left outside the stadium will be removed and disposed of.

Matchday hospitality

Joining us for matchday hospitality? View our full match guide for all the following information here:

  • Lounge and restaurant opening and closing times
  • Hospitality entrances
  • Dress code
  • Match menus