Football Manager continue as Albion's partner

Sports Interactive will also receive access to Albion players for social and digital content.

By BHAFC • 29 August 2023

By Paul Hazlewood
Roberto De Zerbi hugs Andrea Maldera.

The Club are delighted to announce we have extended our partnership with Football Manager for another two years.

This renewal will mean Football Manager are sponsoring the club for a fifth season, ensuring Football Manager branding continues to appear in the dugouts at the Amex Stadium and our official kits, club logo and player faces remain fully licenced across Football Managers suite of titles.

Sports Interactive will also receive access to both our players for social and digital content, and members of our coaching set-up for the internal FootTalks series that drives future game development.

Richard Trafford, head of partnerships and business development at Sports Interactive, said: “Ahead of their maiden Europa League campaign, we are delighted to confirm that Brighton will remain an official SI club partner for the coming season.

“The club have been on a Football Manager-esque rise through English football and last year, under the expert guidance of Roberto De Zerbi, they were fantastic to watch.

“Thanks to our partnership, we were able to film some content with Evan Ferguson and Kaoru Mitoma to promote our Main Data Update, one of our biggest campaign beats of the year. That content performed terrifically, as did the FM23 recreation of De Zerbi’s tactics that we featured on the club’s website.

“We’re very excited to explore even more great opportunities together this season and support the club as they try to hit even greater heights.”

Brighton & Hove Albion’s head of commercial Russell Wood said, “Football Manager is an exciting partner for us, and we are delighted to renew our partnership for a further two seasons.

“Richard and the team at Football Manager and Sports Interactive are great to work with and we hope to continue doing so for many years to come. The partnership includes prominent dugout branding at the American Express Stadium and Brighton & Hove Albion player imagery in the FM24 game. FM are industry leading and is the most realistic football management gaming experience in the world.”