Our 2023/24 home strip has been released!

We're delighted to introduce the Nike home kit for the 2023/24 season.

By Jemma Thrower • 17 July 2023

By Nick Eagle
Danny Welbeck modelling the new 2023/24 home shirt.

You can now order your new 2023/24 home kit online or get it in one of the club’s stores from tomorrow.

Working with our technical partner Nike, the design marks our new adventures into the UEFA European League, detailing classic Albion blue and white stripes and featuring blue sleeves and a V-shaped collar.

By Nick Eagle
Veatriki Sarri modelling the new 2023/24 home kit.

Tap here to order online now.

Made from recycled polyester fibres and Nike Dri-FIT technology, the loose fit gives a relaxed feel and is available in men’s, women’s, youth and infant*.

Why not make it extra personal? Your shirt, your name, your number** – find out about our shirt printing service here. Squad numbers for the 2023/24 season are still to be confirmed, with our own BHAFC font and cup badges available at the beginning of the season.

You can get your hands on the kit in person from the stadium Superstore and our new Churchill Square pop-up shop from Tuesday 18 July.

Churchill Square opening times are below:

Monday – Saturday - 9am to 6pm
Sunday - 11am to 5pm

Superstore opening times will remain as below:

Monday to Saturday – 10am to 5pm
Sunday – 11am to 4pm

Both the Superstore and Churchill Square pop-up shops only accept cashless payments.

*Infant kit is available on pre-order only at this time.

**We don't advise squad personalisation, whilst the transfer window is open. Once an item has been personalised by letters/numbers/league badges being applied, we will not offer a refund or exchange unless the item is deemed to be faulty. The same applies if a player leaves the Club or changes. For full terms and conditions see