£20,000 raised for AITC on our Community Matchday

Fans showed their support for our official charity by donating generously.

By BHAFC • 03 April 2023

By Paul Hazlewood
Fatboy Slim was at the game on Saturday, showing his support for AITC.

Albion fans once again showed their support for our official charity by donating at the Community Matchday against Brentford at the weekend.

The Albion in the Community bus was parked on Station Approach and many fans visited to talk to staff, volunteers and beneficiaries of the charity’s work and make a donation. Fans were greeted by special guests included Albion legend Guy Butters and local celebrity fan Norman Cook.

In total, fans raised an incredible £20,000 from donations and an auction within the hospitality lounges. All funds raised will go towards supporting the charity’s award-winning work all across Sussex.

AITC would like to thank all the fans for their support, as well as their friends at Piglet’s Pantry, Sodexo, Seagulls Travel, BBC Radio Sussex and Brighton & Hove Buses for helping us to raise awareness.

Ed Wills, Managing Director at Brighton & Hove Buses said, “We were delighted to have supported Saturday’s Community Matchday for Albion in the Community.

By Paul Hazlewood
Pascal Gross and the rest of the men's first team wore Community Matchday shirts in the warm-up for Saturday's game.

“Our striking Albion in the Community bus is a jewel in our crown and a popular fixture on the streets of Sussex, so to have it at the Amex being used as the hub for the charity was brilliant.”

Jo Hunter, owner and Managing Director of Piglets Pies, said, “We absolutely loved collaborating with Albion in the Community for their Community Matchday takeover.

“Having Guy [Butters] choose the two special Pies of the Month was so much fun, we know the fans would’ve enjoyed his choices.”

Mark Barkaway, Head of Marketing & Income Generation for AITC, said, “We’re so thankful for the ongoing generosity of Albion fans showing their support for the club both on and off the pitch. Their donations will make a big impact in the lives of so many families locally.”

If you would like to show your support for Albion in the Community you can sign up to become a Community Champion here.