Albion fans have renewed season tickets in record numbers for the 2023/24 season, and the club is expecting to smash the all-time total number as potential new season-ticket holders get the chance to buy.
Last season the club sold a record number of season tickets and more than 95% renewed ahead of the deadline last Friday, the highest percentage of renewals since promotion to the Premier League.
Deputy chairman and chief executive Paul Barber said, “Historically at this stage we see a high renewal rate, but this year the numbers are superb especially when you factor in that we’re starting from an already record number of season-ticket holders.
“We expect that number to go up and to break that club record in a tremendous show of support from the fans in the team, the club and, of course, Roberto De Zerbi and at a crucial stage of the season.
“Roberto spoke last week about the amazing atmosphere at the Amex and this is equally amazing. I would like to thank our fans for the astonishing level of backing."
Only a limited number of tickets will go on sale, initially to MyAlbion+ members. Barber expects huge interest and that total sales will exceed last season's number.
"We've only had a very small number of cancellations, all for unavoidable reasons, and not one single cancellation for footballing reasons," he added.
"Again, it's an astonishing level of support, particularly when you consider we are in the grip of a cost-of-living crisis. We've done all we can to alleviate the impact on our fans and I hope that has played a part in the renewal process.”
A limited number of season tickets will be made available soon. These are expected to sell out to MyAlbion+ members.
Details of on sale windows will be emailed to MyAlbion+ members in due course, but current progress in the FA Cup has meant we aren’t able to commit to an on sale date at the current time.
Membership for 22/23 is now off sale, but 23/24 MyAlbion+ membership, with a place on the season ticket waiting list, will be made available to buy from 17 March.