The club's board of directors and executive team, in conjunction with the Fan Advisory Board, are planning to review the matchday travel scheme, which has been in operation since the Amex opened in 2011.
No changes will be made for next season, 2023/24, but the club are considering options for the 2024/25 season onwards, with the following objectives:
- To investigate if there is a fairer model with better choice for fans, currently there is a 'one-size-fits-all' approach and some fans benefit more than others
- To continue to liaise with third-party providers and the local authority (as we do proactively and continuously) to investigate improvements for fans
- To review current legislation, which can be restrictive, and see if red tape can be removed to make it easier and more cost effective for the club and fans
- To review costs for the club, which have increased considerably, particularly in the past year, and where possible remove those which are unnecessary or ineffective
- Improve operational efficiencies and investigate if better use of data and technology can help improve the overall service and reduce club’s costs
So what’s driving the review?
Compared to most stadia we have one of the most effective transport arrangements and one which is included in the cost of the ticket. Under current legislation we are obliged to provide this.
Our costs — over which the club has no control — have increased across the board and continue to do so, with the cost per person much higher than ever envisaged.
Nonetheless we continue to receive regular feedback, positive and negative, direct to the club about travel. Ultimately we want a better service and fairer deal for the club and our fans.
What are the next steps?
At the moment, there is no need for supporters to do anything.
In mid-March we will email all season-ticket holders, MyAlbion+ members and match-ticket purchasers with a travel survey, this will allow you to give us your opinion on the current scheme.
Please ensure your contact details are up to date so we can be in touch with you. Supporters are politely asked not to email the club directly offering feedback, ahead of receiving this survey.