Ticket News

Supporters reminded not to buy from ticket touts

A message to our supporters ahead of Sunday’s game against Liverpool.

By BHAFC • 27 January 2023

By Paul Hazlewood
Supporters should only purchase match tickets directly from the club.

We are reminding fans to only buy match tickets from the club's official website, not from unauthorised ticket re-sellers.

A number of tickets purchased by touts have been identified prior to this weekend’s match and all the tickets linked to them will be blocked. 

If you have purchased a ticket from an unofficial source, please get in touch with supporter services prior to matchday by contacting supporter.services@bhafc.co.uk

If you buy tickets from an unauthorised source, whether that be an unauthorised website, an online marketplace or a ticket tout outside the ground, you risk not being given entry to the match and losing the money you paid.

Tickets sold by touts are likely to be void and do not give you the right to enter the stadium to watch the match, and can lead to you being removed from the stadium.

As a club, we work hard to identify and cancel touted tickets as they are often the source of away supporters in home areas.

Any individual caught selling on tickets will automatically lose their season ticket and be banned from purchasing tickets to home and away matches for breaching our ticketing terms and conditions.

Chief executive and deputy chairman Paul Barber said, "Purchasing tickets from unauthorised sellers is fraught with risk, the tickets could be fake, cancelled or refunded, they might not show up at all, your bank details or other personal information could become compromised and you are likely to be refused entry or ejected from the stadium.

"The only place Albion fans can buy their tickets safely and with confidence is via the official website.

"We advise fans in the strongest terms possible not to transact via unofficial outlets; they are either breaking the law, or based abroad, where consumers are not offered the same protections as here in the UK.

"Individuals selling tickets are usually doing so purely for financial gain, are breaking UK law and breaching club and Premier League regulations. We will actively seek to trace any individuals selling on our tickets and, if caught, they will soon find their season ticket cards blocked in line with the club's terms and conditions."