News

Matchday guide: Albion v Liverpool

Key information for fans attending our Premier League fixture against Liverpool, 3pm kick-off.

By Kyle Ward • 14 January 2023

By Paul Hazlewood
Karou Mitoma dribbles up the pitch against Arsenal.

Please read the following information carefully if you are attending Saturday’s Premier League match against Liverpool at The Amex.

Fanzone

Albion fans will get the chance to welcome back World Cup winner Alexis Mac Allister just before kick-off and fans are advised to be in their seats by 2.50pm to pay tribute to Alexis’s amazing achievement. 

North Stand fans – a fan flag will be passed over you 15-minutes prior to kick-off to celebrate Alexis Mac Allister’s World Cup win. If you would like to be a part of this, please make sure you take your seat early.

DISCOBUG will be returning to the fanzone this week for some pre-match tunes.

Do-it-yourself face paints will be handed out in the family stand to our junior supporters.

Get your matchday selfie in the photobooth located in the East Lower Stand. Also returning in our family stand is the Batak Wall, a great way to pass the time and challenge your friends before kick-off.

 

Travel update

Our matchday travel scheme is in operation this Saturday, where home and away fans can travel for free on buses and trains within the travel zone on production of their match ticket.

Supporters travelling by rail, please check Southern Rail’s website prior to your journey. No Gatwick Express/Southern trains are operating to and from London Victoria. Fans travelling from London will need to come via London Bridge.

Seagull Travel are running a full range of services, to book your seat tap here.

Mill Road (BN1 8ZF) and Brighton Racecourse (BN2 9XZ) park & ride sites will be open from 12 NOON, with parking spaces allocated on a first come, first served basis.

Car Parks B and C have a limited number of spaces available, book your space here. There will be no cash sales on the day. Full car park directions can be found here.

Full travel news can be read here.

 

Match preview

Albion host Liverpool for our home fixture of 2023 on Saturday, 3pm kick-off. Read team news here.

 

Matchday timings

 

Opening Time

Closing Time

Ticket Office

11am

Half-time

Club Superstore

11am & final whistle

During match & 6pm

Dick’s Bar*

12noon & final whistle

Kick-off & 7.30pm

East, South & West Stands

1pm

6.30pm

North Stand

1pm

7.30pm

1901 Club Lounges*

12.30pm

7pm

Mayo Wynne Baxter & Focus Group Lounges*

12.30pm

7.30pm

Restaurants*

12.30pm

9.30pm

Fanzone

12pm

2.45pm

*Please note, all bars will stop serving 15 minutes before the scheduled closing time.

Dick’s Bar is open for home and away supporters and match tickets are required for access. Please note: Fans must be over 18 to enter.

In the 1901 Club lounges, Dick’s Bar and concourses, the TV screens will be showing Manchester United v Manchester City on Sky Sports News pre-match. This will be followed by Brentford v AFC Bournemouth post-match.

 

Bag Sizes

Bags larger than A4 (297mm x 210mm) will not be allowed into the stadium. Any bags left outside the stadium will be removed and disposed of.

 

Mobile ticketing

Please don’t forget to charge your phone before you leave for the Amex and download your tickets to your phone's wallet.

Have your pass ready before you get to the turnstiles. 

The tickets appear at the bottom of the Apple Wallet or on the Passes tab of Google Pay. You will be prompted to do this when you open Google Pay. If your phone does not have NFC please tap the 'Show Code' option.

 

Can't attend?

Supporters and 1901 Club members can list their ticket for the game if they are unable to make it and if it sells, will be credited cash straight back into their bank account after the match.

In line with usual exchange rules, all prices for tickets sold on the exchange will be at adult rate.

Click here to access the ticket exchange.

 

Fan conduct

We are working hard to keep football a safe, inclusive place for everyone to enjoy. Therefore, if you witness any discriminatory or abusive behaviour, please contact our anti-social text line of 07880 196442.

See it. Say it. Sorted.

Here’s a reminder of our stadium entry guidelines, security checks will be completed ahead of you accessing the turnstiles.

 

Matchday hospitality

Joining us for matchday hospitality? View our full match guide for all the following information here:

  • Lounge and restaurant opening and closing times
  • Hospitality entrances
  • Dress code
  • Match menus