Albion appoint Zoe Johnson as women's and girls' MD

Zoe comes to the club from Sheffield United, where she is women's general manager.

By Bruce Talbot • 09 November 2022

Zoe Johnson has joined Albion as Women's and Girls' Managing Director.

We are delighted to announce the appointment of Zoe Johnson as our new managing director of women’s and girls’ football, following a thorough external recruitment process.

Zoe is currently head of women’s football at Sheffield United and brings an impressive range of experience to the club, having held roles as RTC technical director at Liverpool, women’s first-team manager at Sheffield FC  and several years coaching both boys and girls of all ages at Sheffield United and Blackburn Rovers. 

Zoe will sit on the club’s executive committee and will report to chief executive and deputy chairman Paul Barber. 

As well has having full operational and strategic responsibility for women’s and girls’ football, Zoe will work closely with the club’s senior technical teams and will have a key role in the appointment of a new head coach, following Hope Powell’s decision to step down last week.


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The decision to change from a general manager model to a managing director role on the club’s senior management team is a further statement of the club’s intent as we look to realise our ‘top-four’ vision for our first-team in the Barclays Women’s Super League. 

Women’s and girls’ chair Michelle Walder said, “We’re delighted to welcome Zoe to the club. Her experience in the women’s game is a unique blend of playing, coaching and administration.

“Her appointment is a clear signal from the club about our long-term aspirations for women’s and girls’ football as she will occupy a senior role in the club’s executive team. We’re excited about what the future holds and look forward to working with Zoe.”