Graham Potter was left frustrated after his side went down to Aston Villa.
Goals from Matty Cash and Ollie Watkins condemned Albion to a 2-0 defeat, which left them tenth in the Premier League.
Alexis Mac Allister hit the bar shortly after Villa’s opener and Albion had long spells of good possession but the goal they craved didn’t come despite the backing of a record Amex attendance of 31475.
Albion’s head coach said, “We are frustrated by the scoreline but performance-wise I thought we were okay, it was night and day compared to Burnley. They had the big moments go their way.
“We started well and their goal came out of nothing from our perspective. That made it difficult against a well-organised side with quality players at the top end of the pitch.
“We had a couple of chances in a game of not many chances but we were punished for our mistakes, particularly on the second goal. Goals change games at this level. We fought to get back into it and we needed the important moments – like the chance for Alexis [Mac Allister] - to go our way.
“But overall I thought the performance was fine. We pushed and had some opportunities, and even though the second goal took it away from us we kept going. We perhaps didn’t create as much as we’d like so that is something to work on.”
Albion have now lost three successive games without scoring, their worst run of the campaign with a trip to Newcastle United to come next Saturday.
“Three defeats without a goal isn’t great so we have to dust ourselves down and go again,” added Potter.