Albion to launch fan advisory board

Ahead of the end of the current season, the club will launch a new fan advisory board, for supporters of both the men's and women's team.

By Paul Camillin • 25 January 2022

By Paul Hazlewood
The eight will be reflective of the diverse nature of the fanbase of our men’s and women’s fans.

The new fan advisory board, which will be chaired by head of supporter services, Jenny Gower, will be made up of eight fan representatives, who will meet with some of the club’s most senior executives up to four times per season, including one meeting with the club’s main board of directors, to provide feedback on various fan topics.

The eight will be reflective of the diverse nature of the fanbase of our men’s and women’s fans, and those wishing to put themselves forward for the role, will need to be either a season ticket holder for the men’s or women’s first team, a 1901 Club member or a MyAlbion+ member.

All 1901 Club members, season ticket holders and members will then be invited to vote for their preferred candidates. 

The topics which the fan advisory board will discuss and provide feedback to the club will include the following topics:

  • Club vision and stability 
  • Equality, Diversity and Inclusion
  • Sustainability and environmental issues
  • Matchday experience home and away
  • Ticketing, including pricing
  • Stadium catering and hospitality
  • Communications with supporters
  • Developing and building the fan base
  • Community work and charity partnerships
  • Club traditions and heritage

The club is also planning a separate junior fan advisory board, open to under-18s on topics which directly impact and affect our younger supporters. 

Chief executive and deputy chairman Paul Barber said, “The fan advisory board is designed to build on the regular fans’ forums that we hold in person and online each season, and also the constant dialogue we have with fans through our responses to the many thousands of letters, emails and phone calls we receive each season. 

“We now want to further update and improve our fan engagement to ensure that views, opinions and ideas on a variety of topics are formally heard, recorded and open to an even wider and representative cross-section of fans throughout the season.”

More information will be made available in due course, in the meantime if you wish to provide any feedback or ideas we would welcome these via

Please note, as we are expecting a large volume of ideas and comments from fans, we will be unable to reply directly to emails we receive to this address but we do thank all fans in advance for their contributions, all of which will be read and will help to inform the process of setting up our fan advisory board.