Brighton & Hove Albion Football Club today announce a new multi-year partnership extension with Heineken UK.
The UK’s leading pub, cider and beer company, Heineken became the Official Beer and Cider Partner of the Seagulls at the start of the 2011-12 season when they proudly moved into the Amex stadium.
The new multi-year partnership will see the brewer and cider-maker continue to provide an extensive range of the UK’s most loved beer and cider brands to the Amex across all a multitude of events, including all Brighton & Hove Albion matchdays. These beers and ciders include Heineken, Foster’s, Birra Moretti and Strongbow.
Over the last ten years, Brighton & Hove Albion and Heineken have worked together to enhance the match day experience for supporters, introducing popular fan areas such as The Heineken Lounge and soon a collaborative new Fan Zone Bar at the back of the North Stand.
The multi-year extension will allow both parties to continue this work, with additional bespoke bar installations plus a wider range of beer & cider being made available to supporters. Heineken will also have visibility across the club’s growing digital channels and LED perimeter advertising boards.
In addition, the long-term extension with Heineken will deliver across the multi-event calendar, which will see the venue host the UEFA Women’s Euro 2022.
Russell Wood, Head of Commercial at Brighton & Hove Albion, said "Heineken have been our official Beer and Cider supplier since we moved to the Amex stadium in 2011, we have had a fantastic partnership with Heineken and they have been an integral part of our fans matchday experience here at the Amex. We are delighted to be working with Heineken for a further three seasons."
David Flochel, Managing Director Heineken UK, said, “After a decade of working together, we’re delighted to renew our long-term partnership with Brighton and Hove Albion. Visitors to the Amex will be able to enjoy top quality beers and ciders such as Birra Moretti, Heineken® 0.0 and Inch’s. Cheers to all the fans!”