Astonishingly, amidst a global pandemic, and on the back of club record general admission season ticket sales, Albion’s ever-popular 1901 Club has now sold out of seasonal memberships for the next five-year term, through to June 2026.
Chief executive and deputy chairman Paul Barber paid tribute, saying, “To sell-out our 1901 Club for the third consecutive five-year term is an absolutely outstanding show of support to the club from the wider community, and it builds on the record general admission season-ticket sales we enjoyed during the summer.
“It’s truly humbling. Many of our 1901 Club members are local businesses, and many have endured an incredibly tough time due to the pandemic, so to receive their support for another five-year term is quite astonishing. We cannot thank our members enough for their fantastic support.”
Albion’s overall season-ticket base now stands at close to 24,000, with the increased capacity to 31,500 at the Amex, following record sales figures over the summer.
With a renewal rate of 96%, plus new season-ticket holders joining, Barber, speaking ahead of the new season, spoke of the “amazing support we have from the fans”.
Back in July he said, “The response has been phenomenal and there is no doubt fans can't wait to get back to the Amex next season. We fully understand that these are difficult times, so on behalf of Tony Bloom, Graham Potter and everyone at the club I would like to thank our season-ticket holders and 1901 Club members for this amazing show of support."
Meanwhile, as the team continue to perform well on the pitch, key statistics across several of the club’s other departments are matching the endeavours of Graham Potter and Hope Powell’s teams.
Shirt sales of the popular Hyper Turq away shirt have shattered the club records set by the popular black away shirt two seasons ago.
While the club recorded record sales of food and beverages at the last home game against Arsenal, with an incredible demand at the kiosks and bars around the stadium leading to the highest ever spend per head and record overall sales for a single match day.
Catering manager Andy Perkins said, “We are seeing a staggering demand for food and drink, and after the initial difficulties the entire hospitality industry faced throughout August, we were able to enjoy a brilliant day when we played Arsenal in the last home match.
“We are looking forward to delivering another bumper matchday this Saturday evening when we welcome the champions Manchester City to the Amex.”