Ticket News

New season ticket FAQs: mobile tickets and parking

Your ticket related questions answered ahead of the new campaign.

By BHAFC • 10 August 2021

By Paul Hazlewood
Albion play their first Premier League home match of the new campaign on Saturday 21st August.

Our supporter services team have put together some answers to frequently asked questions they are receiving. If you have a ticketing query, we would ask that you take the time to read these as a number of phone, email and via live chat queries are common issues. 

When can I share my season ticket if I can’t make it to the match?

We are currently testing the new season ticket sharing system. Supporters will be able to share their season tickets with MyAlbion+ members from 16 August. Please note the system will be online here but is not available by phone.

What if I applied for entry by alternative means?

Please note these are only available to supporters without smartphones; it is noted that a number of season-ticket holders have applied for this but also downloaded passes to their mobiles. Please be advised if you have been issued with an alternative method of entry only this will work, the mobile pass will NOT work. 

Fans are politely asked not to request alternative methods of entry that are not required.

The club will be mailing out to season-ticket holders who have requested an alternative method of entry prior to the first home Premier League game of the season. These should arrive with season-ticket holders no later than the Thursday prior to the Watford match. 

What to do if buying guest tickets?

For season-ticket holders or members buying guest tickets, please note that these will have the lead purchaser’s name (season-ticket holder or MyAlbion+ member) displayed on them.

The tickets should be emailed to guests who can download the tickets to their own smart phone.

Guests of season-ticket holders and members will not be required to validate ID against the match ticket, but those aged 18 and over will need to bring proof of COVID status and photo ID to validate this.

Further details can be found here. Please note purchasers are responsible for the conduct of their guests. 

What’s the position with car parking?

As stated in our article here, our car parking is very limited this season.

The club is receiving a number of emails from supporters requesting car parking. Unfortunately we are not able to assist and provide any further near-site parking and we would advise using one of the alternative travel options.

Alternative options of free buses, trains and park-and-ride will continue to be in operation for the new season within the travel zone. There is also the option of Seagulls Travel, with pick up locations across Sussex. For details of our full travel guide please click here.

Going forward any available car parking will be released on sale at the same time and date that tickets first go on sale to members for home league games.

To see our on-sale dates please click here.

What if I haven't downloaded my season ticket?

We would strongly advise you do this as soon as possible!

Season tickets for the 2021/22 season have been sent as mobile tickets and were despatched to general admission season ticket holders on 30 July, with a further email sent to those who hadn’t downloaded on 9 August. 

I have not received my season-ticket download link by email

Download links are being sent to the email address we have on record. Supporters are advised to check spam or junk folders, and please download the passes as a priority. 

If you still can’t find it you can simply download the pass yourself by logging on to your MyAlbion account here.

We would also ask that you take the time watch the help video and read the FAQs.

If you have not yet created and/or linked your MyAlbion account you can find details of how to do this here.

We very strongly urge all Season Ticket Holders to set up a MyAlbion account as this is the only way to manage your ticketing account.

For match-to match tickets, where do I find mobile tickets ahead of each match?

If you are unable to locate your match tickets in your inbox please check your spam or junk folders first.

If you are still unable to locate your match tickets, then you can pick these up from your account.  

Go to the tickets site and login to your account ensuring your name appears in the top right corner, and then click on this link. Here you can see any tickets that are assigned to you.

Tick the box next to the tickets you require, you can then click the option at the top of the list that says ‘add to mobile wallet’. 

Please note when logging in and downloading your tickets online, you can only download those tickets assigned to you.

Once you have assigned tickets to other friends and family, then they will need to login to their accounts to download their tickets, as above.

We would also ask that you take the time watch the help video and read the FAQs.

Membership packs and season-ticket welcome packs

These are currently in the process of being despatched. Packs will be with supporters by the end of August.


We kindly ask supporters to try to give us the time to respond to your query. Ahead of the new season we always receive a high number and often on multiple channels which is duplicating our work and delaying our response time. 

If you are in communication with us please only use one channel of communication to help us answer all queries efficiently, and please ensure you provide the full details along with your fan number. 

To help us process queries efficiently, we also encourage supporters to try to find the answers to their queries on our website and here:

Ticketing FAQ

Mobile ticket guide

Ticket sharing

While the vast majority of our supporters are polite and courteous, unfortunately we have seen an increase in the small number of those who feel it is acceptable to abuse our staff in person, on the phone, by email or other digital communications.

Those individuals are reminded that we have a zero-tolerance approach to abuse of staff and anyone who does will be excluded from attending the Amex or purchasing away match tickets, and further action may be taken if appropriate.

We are well aware these are challenging and difficult times for everyone. We are also aware that coming to watch football at the moment isn’t as simple as it used to be or as any of us might want it to be.

However, everyone at the club is doing their best to keep things as simple as possible while also trying to ensure we keep fans and staff as safe as possible. This is a difficult balancing act, and we would appreciate your support and patience.