News

Albion and AITC nominated in Football Business Awards

Club recognised in Best Community Response category, while Albion in the Community is shortlisted for Best Football Community Scheme.

By Bruce Talbot • 28 April 2021

By Paul Hazlewood
The Amex Stadium.

Brighton & Hove Albion and Albion in the Community (AITC) are delighted to have received a nomination each for the prestigious 2021 Football Business Awards.

The club are one of nine Premier League clubs nominated in the Covid-19 Best Community Response category, with AITC one of eight shortlisted for the Best Football Community Scheme.

The Albion As One campaign, which was launched a year ago, raised more than £400,000 for local charities and community groups in 2020, having been kicked off by a sizeable six-figure donation from the men’s first-team playing squad.

Among other initiatives, the club also donated 1000 match tickets to local NHS workers; opened up the Amex as a Covid-19 testing centre and launched a bespoke home shirt thanking NHS staff and other key workers;  

The winners will be announced at an awards ceremony in London on July 6.

A full list of awards and nominees can be found here.