Brighton & Hove Albion are freezing season-ticket prices and adding new benefits for the 2021/22 season, when the club hopes to be able to welcome back supporters to the American Express Community Stadium.
The club has missed all our supporters over the past year, and we cannot wait to welcome you back at the Amex. We know it has been a very tough year for so many, in so many ways, so that is why Tony Bloom and the board want to help as much as we can when it comes to your season-ticket renewal.
We have frozen the price of all season-tickets in all areas. While, the balance season-ticket holders already have deposited with the club will be taken off next season's ticket, and Direct Debit payments will only restart on 1 July.
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After an extraordinary year we are offering all season ticket holders a limited-time amnesty period to take over the ownership of a season-ticket and change the name on it to a new supporter.
A new wave of benefits allows fans to upgrade their season-ticket so it can be shared with other friends and family, for an unlimited number of matches; and a new COVID-19 guarantee, we hope this won't be required, but we will not charge season ticket holders for matches where their tickets are not available, if we find ourselves playing to limited or no crowds again.
Season-ticket holders will begin receiving their renewal packs this week, and these will include details on pricing and payments, which will restart in July 2021, three months later than typical to allow for the balances that remain from the current season.
We hope that these measures and added flexibility for the 2021/22 season will help in a small way over the coming weeks and months, as we try to get back to normal.