Brighton & Hove Albion joined forces with Samaritans at Saturday’s game against Liverpool to pay tribute to the late fan Jill Howell, and the day was a resounding success for both the club and charity.
In Jill’s memory, Albion teamed up with the local branch of Samaritans to help spread the word about the charity’s listening services with visuals on screens around the stadium.
Volunteers were on hand to talk to fans, and the players supported the campaign too, with a specially made video promoting Samaritans’ SHUSH listening tips.
One of those volunteers, Alison Pratt, who runs the Brighton and Hove branch of Samaritans, was interviewed pitchside at half time alongside branch trustee Lisa Rodrigues, and both explained that Jill would be thrilled to both the club and charity working so closely together.
Lisa Rodrigues said, “We were overwhelmed by the response from supporters. They very much got the message, not just that we were remembering Jill and talking about Samaritans, but the importance of being there for one another and using the listening tips.