Following Brighton & Hove Albion’s progression to the FA Cup semi-final against Manchester City, the club would like to actively remind fans once again that the best place to secure official tickets is via BrightonAndHoveAlbion.com/Tickets, or by calling 0844 327 1901 – and are warning against using unauthorised ticket sellers.
The club continuously receives complaints from concerned and disappointed supporters, who recognise that there are various unauthorised websites and social media pages that are listing tickets for sale.
The Supporter Services team are committed to safeguarding our supporters when it comes to unauthorised ticket selling and one member of staff, Ben Stephenson, whose responsibility to stop touts from using the club for profit, has recognised the increase in third party ticketing sites since reaching the Premier League and most recently the FA Cup semi-final.
He said, “We have noticed a strong rise in ticket touts around Brighton & Hove Albion, these are people that sign up to club membership to purchase tickets, and are then listed on second hand selling websites at an increased price, resulting in a genuine fan losing money.
“We see many disappointed supporters on matchday who have purchased tickets for three or four times the face value of the ticket to then be refused entry at the turnstile, as the ticket in their possession is fake – we are expecting a large number of fake and touted tickets for our FA Cup game and we would like to warn supporters against using websites other than BrightonAndHoveAlbion.com/Tickets.
“The advertisement and sale of tickets is against the club’s ticketing terms and conditions and is also against the law. The club will actively block members who are taking advantage of this, and will also supply the full details of the individuals to the Premier League and relevant authorities.”
The club would like to remind supporters ahead of the semi-final that unauthorised ticketing sites will sell tickets to our supporters that are either duplicates or fake, and the seat does not exist; most of the time these tickets are sold at a highly-inflated price.
Club chief executive and deputy chairman Paul Barber was keen to reaffirm the club’s strong stance against ticket touts, “We thought it was important to relay this very important message regarding the unauthorised sale of match tickets.
“It appears that these individuals have no intention of attending the match, and have bought tickets simply to profiteer, gain loyalty points, or both. We would remind these individuals that the unauthorised sale or transfer of tickets to a football match is a criminal offence under UK law.
"The simple message to all our fans is to only purchase via the club's official ticket website, and not to allow these individuals to benefit.”
Barber has also warned fans to avoid a number of unauthorised websites - often based outside of the UK - claiming to be able to provide Albion match tickets, and reminded fans the only official vendor of tickets is the club's own website.
He added, "Purchasing tickets from unauthorised sellers is fraught with risk; the tickets could be fake, cancelled or refunded, they might not show up at all, your bank details or other personal information could become compromised, and you are likely to be refused entry or ejected from the stadium.”
Albion fans are also reminded that if they have purchased tickets in the Manchester City end of Wembley, then they risk ejection from the stadium.
If you wish to purchase tickets for the FA Cup semi-final on Saturday, please go to BrightonAndHoveAlbion.com/Tickets, or call on 0844 327 1901. Calls cost seven pence per minute plus your network access charge.