Brighton & Hove Albion fans donated more than £35,000 to the Albion in the Community at the Seagulls home game with Wolverhampton Wanderers.
Volunteers from AITC were out in force before and after the Premier League game, collecting donations from supporters.
Fans had been encouraged to take a £1 donation for the charity to the match, with AITC’s official ambassador Maty Ryan and club captain Bruno among those who urged supporters to show their support for the charity.
The fantastic response from supporters resulted in AITC more than doubling the amount it raised at its designated Albion home game last season.
The charity received a record amount for a bucket collection at the Amex Stadium and also benefited from a silent auction in the stadium’s lounges, sales of the matchday lottery, and bottle raffles in each of the club’s restaurants.
Shirts worn by the team during the 1-0 win will also be auctioned in aid of AITC, meaning the overall total will increase further still.
Each season the club designates a game to celebrate the work done by AITC and to raise awareness and funds for the charity. As part of this year’s celebration, a number of AITC’s regular participants were guests at the game, including ten who acted as flag bearers and welcomed the teams onto the pitch.
A video about AITC’s work was shown to fans and a number of people connected with the charity were interviewed on the big screen before kick-off and at half-time. The work of AITC also featured prominently in the club’s matchday programme.
Albion players warmed-up in AITC tops and fans were also able to pick up a free copy of a magazine showcasing AITC’s work throughout the last 12 months.
Matt Dorn, the charity’s chief executive, said, “We were absolutely overwhelmed by the response from the club’s supporters at the weekend’s game, which clearly shows the pride our fans have in the work that we do.
“To raise so much at a single game was way beyond our expectations and this money will now make a genuine and significant impact on our sessions and, more importantly, the people we work with.
“A massive thank you to everyone who donated on Saturday – including a number of representatives and supporters of Wolverhampton Wanderers who also gave generously to our collection.
“Each year we work with around 40,000 people and this would not be possible without the support we receive from Albion fans.”