Albion in the Community is asking fans to raise money for its award-winning work by getting active over the course of the 2018/19 season.
The club’s official charity launched its Get Active For AITC campaign at half-time during the game with Manchester United and the hope is it will raise £100,000 by the start of next season.
As part of the fundraising drive, AITC is encouraging supporters to sign up for one of its challenge events, which this year include a range of virtual challenges.
As well as the annual European cycle challenge, festive Seagulls Santa Dash, one-day bike ride and marathon, half marathon and 10k places, AITC has designed a number of virtual challenges for fans to get stuck into.
These include the Tour de Prem, a cycle challenge equivalent to visiting every Premier League stadium. There will also be shorter challenges launched throughout the season which fans can join in by walking, running, swimming or cycling.
Supporters taking part in one of AITC’s Get Active For AITC events will log their progress throughout the season on the charity’s campaign page and as well as the £100,000 total fundraising target, AITC is challenging supporters to clock up a combined 10,000 miles.
One of AITC’s strategic goals is to encourage people of all ages to become more active and the charity works hard to remove barriers which prevent people from participating in regular activity.
For example, more than 2,000 young people a year take part in free football sessions run in areas of deprivation, while AITC now runs 30 football sessions for people with a disability.
The hope now is that by encouraging people to raise money while getting active, the new campaign can benefit the charity, its regular participants and those taking part in a challenge.
Matt Dorn, AITC’s chief executive officer, said: “Setting ourselves a target of £100,000 in 12 months is ambitious but we are confident it is a total we can achieve with the usual fantastic support we receive from Albion fans.
“The money will help fund our local work and if we can encourage people to become more active and healthier at the same time, it really is a win-win situation.”
Details of each Get Active for AITC event or challenge will appear on the charity’s website and across its social media channels.
Anyone who would like more information on how they can take part should email: firstname.lastname@example.org.
Or find out more and sign up now by clicking here.