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Club News

LOYALTY SCHEME ABUSE

20 September 2017

Paul Hazlewood

Brighton & Hove Albion would like to thank all those supporters who travelled to last night’s Carabao Cup match at AFC Bournemouth.  

Your support of the team is, as always, greatly appreciated by all at the club.

The club is aware that of the 1235 sell out away attendance, almost 50% of those who purchased tickets chose not to attend the match.  

It is extremely disappointing to see so many supporters purchasing tickets and not attending the match, the majority in order to gain loyalty points.

The loyalty point system is, by definition, about rewarding loyalty of those supporters who travel and support the team up and down the country.  

Buying low-priced tickets simply to gain points is against the spirit of the system and, as bad, does nothing to support the team.

Furthermore, this practice not only prevents supporters who wish to go and support the team from attending the match in question, but it also stops those same fans from gaining valuable and deserved loyalty points to allow them to go future matches.  

This practice reached unacceptable levels at last night's match and as a result we have now requested the attendance data from Bournemouth and will be reviewing this information very carefully over the next few days.

Going forward, it is clear that changes need to be made to the club's terms and conditions where they concern loyalty points. The club will also take the opportunity to review the process of loyalty point allocation and, where possible, will also seek to reconcile the sale of ticket to away matches with attendance data from host clubs.

It is sad, once again, we find ourselves committing considerable time and club resources to dealing with individuals abusing the club's ticketing system for their own personal unfair gain.

To those supporters who did attend last night's match and supported the team, once again, the club would like to thank you for your attendance. 


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