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Club News


19 September 2017

Paul Hazlewood
The Stadium Superstore at the Amex.

Brighton & Hove Albion are reminding fans that the only place to securely purchase genuine club merchandise is at the club superstore or online via
Club chief executive Paul Barber commented, "The sale of counterfeit club merchandise is not only unlawful, but it takes the potential sales revenue away from the club.
“The club is working hard to protect its brand and intellectual property including copyright and trade marks which are registered to provide maximum protection.

"We therefore urge fans to only purchase genuine merchandise so that the club and, ultimately our fans, benefit from the income generated from the sales. Fans are advised that the quality of counterfeit or unofficial products is inferior to those purchased from the club and fans are being urged to avoid purchasing these goods.
"The online sales of counterfeit merchandise is prolific and while the club and the Premier League endeavour to take these illegal sites down and seize fake merchandise as much as possible, it is an ever-increasing problem.”
The club reserves the right to issue licences and only permit club partners and sponsors use of our brand; we also want to prevent third parties from by passing off their association with the club and freely benefit from our goodwill and reputation.
As a consequence of gaining promotion to the Premier League, the club’s brand is becoming even more recognised across the world, and the legal department is encouraging fans to make us aware of any illegal merchandise being sold in store and online. Please email and we can arrange for the sites to be investigated and taken down.

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