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Club News


2 October 2017

Paul Hazlewood
Albion chief executive Paul Barber watching from the stands.

With a near 100% turn out at the Emirates Stadium against away tickets sold for the 2-0 defeat to Arsenal yesterday, Albion chief executive, Paul Barber, praised Brighton & Hove Albion's fans for their support at the club’s fourth away fixture in the Premier League this season.
He said, “It was good to see so many Albion fans in London yesterday, providing fantastic support for the team at our first visit to the Emirates and our first league match against Arsenal in 34 years. Our fans certainly made themselves heard throughout the game!”.
Following receipt of many e-mails, letters and calls to the club, Barber also praised the reaction of the overwhelming majority of Albion fans to the club’s loyalty scheme changes, which have now been amended to ensure that loyalty points go to those fans who attend matches they have purchased tickets for.
“No loyalty scheme is perfect: ‘loyalty’ will always mean different things to different people. For us, our highest rewards go to those fans who make a commitment to buying and consistently renewing home season tickets, while also supporting the team at the largest number of away games and cup matches.
“We also understand that there will be times when supporters genuinely can’t get to a game having purchased tickets to do so. In such circumstances, provided supporters can return tickets to us at least 72 hours prior to a game, have a legitimate and unavoidable reason for doing so, and we can sell the ticket to another Albion supporter in time, we will always do our best to refund fans.
Barber also addressed supporter concerns that the loyalty scheme has become a “closed shop” for those fans, currently with lower levels of loyalty points, looking to climb the ladder to help them secure tickets for the club’s biggest away games in the Premier League.
“Demand for tickets to watch Albion play away in the Premier League was always likely to outstrip demand for many games. The loyalty point scheme is therefore working in the way it was designed to by our chairman – namely, to prioritise those that have followed the club to most games, home and away, in the 6 seasons since moving to the Amex. It’s hard to argue this isn't fair.
“Of course, we also recognise that it’s currently difficult to build points if you can’t get tickets for many games but those fans looking to build their loyalty points still have the opportunity to attend home cup matches, while our away league match at Leicester went on sale to fans outside of the top two tiers of points.
“Loyalty point sales thresholds – and the points awarded for each game - are determined by our staff looking at a range of different factors – including ticket allocation, likely demand, kick-off time, day and date of match, TV coverage, past match history, relative league positions, importance of match, and any travel factors. It’s not an exact science but a lot of thought goes into it.
Meanwhile, Barber confirmed that the club does not use any ticket agencies to sell away match tickets or hospitality packages for any of its matches and advises fans to avoid websites that purport to be selling tickets. The club only uses Ticketmaster to sell tickets to home matches which go on general sale. Albion fans can minimise booking fees by buying directly from the club.

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