Brighton & Hove Albion and the Premier League are proud to be supporting The Poppy Appeal 2017, as The Royal British Legion once again this year encourages people to rethink what Remembrance means.
The poppy and the work of the Legion are often associated with the First and Second World Wars and elderly veterans, however the charity is calling on the public to reconsider what the poppy stands for and wear it in support of the Armed Forces community, past and present.
This year, Albion will join the 19 other Premier League clubs by wearing special-edition shirts embroidered with a poppy in matches played in the lead-up to this year’s Remembrance weekend. All shirts will then be signed and donated to the Legion for auction at the end of the year.
This money will help the Legion offer support in many ways including providing crisis grants, researching the long lasting impact of blast injuries on the body, lobbying the government on issues that affect our community, sport and art based recovery programmes and advising on benefits and money problems
The Royal British Legion’s Director of Fundraising Claire Rowcliffe said: “The Poppy Appeal 2017 is encouraging the public to recognise that your poppy supports the Armed Forces community past and present, and is a symbol of both Remembrance and hope.
“The work of the Legion is as relevant and vital today as it was in the aftermath of the First World War when the charity was founded. The donation for your poppy will help the Legion support today’s Armed Forces community through hardships, injury and bereavements.
“We are incredibly grateful to the Premier League for supporting this year’s Poppy Appeal and to the football community who each year dig deep and donate. The Legion’s work is entirely dependent on the public’s generous support – so please wear your poppy with pride, knowing that you are helping the Armed Forces community to live on.”