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3 October 2017

Paul Hazlewood
Albion and AITC are supporting Stoptober.

Brighton & Hove Albion and Albion in the Community are showing their support to fans taking part in this year’s Stoptober.

They are among a number of football clubs and organisations to back the annual stop smoking challenge, after a recent survey showed that three quarters of football fans throughout the UK who smoke would like to quit.

That figure increases to more to 83% among the more avid fans who attend at least three football games per season.

Stoptober returned for a sixth year on 1st October, with smokers urged to quit for the duration of the month. Research shows that if they can quit for 28 days, a smoker is five times more likely to stop for good.

Matt Dorn, chief executive officer at AITC, said, “We are delighted to support Stoptober. Research shows that smoking causes around 89% of lung cancer deaths, so campaigns like this one are incredibly important.

“As a charity, AITC runs a cancer awareness project called Speak Up Against Cancer which looks to increase knowledge of early signs and symptoms of a range of different cancers, so supporting campaigns like Stoptober is an obvious extension of that work.

“If anyone is thinking about quitting smoking, our advice would be to take up the 28-day Stoptober challenge.”

AITC runs a wide range of health campaigns and programmes, including Speak Up Against Cancer. More than 17,800 people have been given vital, potentially life-saving messaging by AITC’s Speak Up Against Cancer campaign team.

AITC’s Speak Up team will also be visiting local businesses throughout November as part of Lung Cancer Awareness Month. For more information, or to book a visit from AITC, email:
For more information on Stoptober, including resources and helpful tips for giving up smoking, visit:

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