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Club News

NEW HOME SHIRT SMASHES SALES RECORDS

19 July 2017

Linton Rogers
The 2017/18 Albion home kit.

Brighton & Hove Albion fans have created history once again, as pre-order sales for the new Nike 2017/18 season home shirt have smashed previous records with a 300% increase on the previous highest pre-release figures.

The new home shirt has already proved a real hit with fans. It retains the traditional blue-and-white design and includes a blue back and a yellow Nike swoosh.
 
Seagulls supporters across the world have ordered the shirt on seagullsdirect.co.uk, with global orders from 29 different countries, including Hong Kong, New Zealand and Qatar.
 
Financial controller, Russell Wood said, “The new shirt is proving to be very popular, and our retail team certainly have had their work cut out processing all the orders!
 
“The launch of the shirt at the club’s promotion parade by Anthony Knockaert generated a great deal of excitement, and there has been a brilliant reaction across the web and on social media too.

“We strongly recommend those fans that have missed the pre-order period, to purchase their shirt as soon as possible after the launch to avoid disappointment.”
 
Please note, the pre-order period has now finished and the next opportunity fans have to purchase the home kit will be on Thursday 27th July. Adult, youth, ladies fit and toddler sizes will be available.
 
Please note that the players' squad numbers are not yet confirmed, and may be subject to change. We therefore suggest that supporters delay any shirt numbering until this list is finalised.


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