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Club News

ALBION'S ACTIVE TRAVEL CASE STUDY

22 February 2017

The club has published its findings alongside Healthy Stadia.


Brighton & Hove Albion have linked up with Healthy Stadia to publish a new Active Travel Case Study, which promotes the strong and sustainable transport links in place at the Amex.
 

The club gave evidence of its comprehensive travel management plan at the stadium, which resulted in 53% of matchday attendees using multi-modal travel, such as combining walking or cycling with public transport, while in excess of 200 cycle ranks are used at every game.
 
Albion have actively promoted and improved their sustainable transport links, encouraging supporters to take advantage of the free travel zone included in the price of a ticket.
 
This approach has also had a positive impact of the club’s staff, with many now commuting to the stadium either by walking, taking the train, using a bicycle or bus.
 
The club has also worked to discourage the use of private parking, making the use of sustainable transport seem more cost efficient.

Albion in the Community run an annual cycle challenge, and this year’s event will see riders make the journey from the Amex to the Amsterdam Arena. You can register for the event here.

Additionally, the club has registered for Brighton & Hove City Council’s Love to Ride Brighton workplace cycle challenge, allowing employees to register the distances they have travelled. Click here For more information.

Albion chief executive Paul Barber said: “We have always shown our commitment as a club to the use of sustainable transport, ever since the stadium opened nearly six years ago.
 
“This study with Healthy Stadia further demonstrates the tireless work we do to promote the use of public transport to both our supporters and staff.”

European Healthy Stadia Network executive directed Matthew Philpott added: “Many congratulations to Brighton & Hove Albion for their incredible work to date encouraging staff and supporters to leave the car at home and to travel by more sustainable means – including walking and cycling.
 
“Clubs in the UK have a long way to go to emulate their contemporaries on the continent, but this case study will add to the growing active travel agenda and present professional sports clubs up and down the country with a brilliant example of what can be achieved with proper planning and investment.”

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