It might not have been the best day on the pitch for Brighton & Hove Albion last Saturday, when the club entertained Liverpool at the American Express Community Stadium, but off it, the club posted a record profit for a single match.
The Seagulls’ soared through the £1m profit barrier for a single match for the first time ever, thanks to an Amex-record crowd of 30,634, which produced record gate receipts, a record number of diners enjoying pre-match hospitality in the 1901 Club and matchday restaurants, and further large increases in sales of club merchandise.
“Our teams worked incredibly hard to get ready for the Liverpool match, on the back of the midweek match here, and then our catering and hospitality team also turned around the 1901 Club ready for that evening’s Christmas parties in the various 1901 Club lounges.
“Meanwhile, our club merchandise sales have continued to soar. We have now sold more than 3,000 replica shirts since they went back on sale on the morning of our match with Stoke City, and our final supply of home shirts will now go on sale for Christmas. Our fans have absolutely fantastic in making this season’s shirt the most popular and biggest selling shirt in the club’s history.
“It’s hugely encouraging to see these results, and it goes to underline just how positive an impact Premier League football is having on the club - not to mention the city of Brighton & Hove, where we know that, in addition to our own business growth, hotels, restaurants and bars are benefitting from bigger crowds and more visitors from outside the city.”