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6 December 2017

Paul Hazlewood
AITC are looking for schools to take part in the Premier League Enterprise programme.

Albion in the Community held the Premier League Enterprise Challenge on Monday 4th December, a national competition which encourages pupils from school Year’s 8, 9 and 10 to come up with ideas related to a football business task set by Premier League Executive Chairman, Richard Scudamore.

A total of 32 Premier League and English Football League clubs took part in this year’s Premier League Enterprise Challenge, and AITC had 10 teams across six schools entering the competition, which were: Varndean School, Kings School Hove, Portslade Aldridge Community Academy (PACA), Brighton Aldridge Community Academy (BACA), The Burgess Hill Academy and Dorothy Stringer School.
Teams were asked to generate ideas that result in greater inclusion within our fanbase and create significant improvement in match attendance from new fans.

The challenge was focused around diversity and making football accessible to all, and teams had to include an analysis of who currently attends matches and the people that live in the club's local community.

As well as this, the schools also had to identify the groups they intended to reach and what might then encourage those people to attend matches. The plan was part of the club’s work to achieve the Premier League Equality Standard.
Each team had five minutes to pitch their ideas to a panel of judges from Albion in the Community and Brighton & Hove Albion.

The winning team came from Varndean, who wanted to host an annual community day, which would encourage a multi-generational community to attend and get involved in activities that supported the values of the club.

The community day would be a fully inclusive and give opportunities to those that wouldn’t normally attend matches, and encourage new fans to attend in the future.

It was the club’s first-ever Premier League Enterprise Challenge and AITC worked closely with the club to put the event together. The club will now be exploring if any of the students’ ideas can be put in practice.

Rob Josephs, curriculum development officer at AITC, said, “Congratulations to all students that have been involved in the PL Enterprise Challenge, and especially the team from Varndean who were crowned our inaugural winners.

“Feedback from teachers from all six schools involved has been fantastic not just in terms of the students’ efforts on the days at the stadium, but their teamwork and commitment over the last couple of weeks, with many of them spending time before and after school working on their ideas and presentations.”

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