Brighton & Hove Albion welcome Atlético de Madrid to the Amex on Sunday 4th August, kick-off 4pm.
The 2016/17 Champions League semi-finalists are Albion’s final pre-season opponents ahead of our Premier League opener against Manchester City on Saturday 12th August.
Atlético de Madrid have picked up an impressive ten league titles in their history, having been crowned Spanish champions most recently in 2014 under the guidance of current first-team manager Diego Simeone.
Los Colchoneros kick off their La Liga season away to Albion’s recent pre-season opponents Girona FC after final pre-season trips within Spain against Getafe CF and CD Leganés.
The likes of Antoine Griezmann and Fernando Torres will be up against an Albion team wearing the new University Gold alternative kit for the first time.
Albion fans are advised that the club will not be running their usual free matchday travel service for this fixture.
Fans intending to travel to the game via bus or train must therefore purchase a ticket to travel from the relevant transport provider.
Please note that wherever possible, all fans are advised to get to the stadium as early as possible regardless of how they are travelling.
The club will also publish updated information if and when it becomes available.
Park & rides
For this match, the usual park & ride services at Mill Road and the University of Brighton will not be open.
Park & rides sites will be in operation at Brighton Racecourse and at Sainsbury’s West Hove.
The Racecourse site will open at 12pm, and fans are required to purchase a bus ticket to travel. Fans are advised to pre-book the seats and spaces on seagullstickets.com.
The Sainsbury’s site opens at 2pm and with more limited parking here, fans must pre-book their free spaces at seagullstickets.com. Once again, fans must purchase a return bus ticket to travel, even if you choose to park elsewhere.
If booked in advance, return bus travel from both sites costs £3 for adults and £1 for under-18s. Subject to availability, the prices will increase to £5 for adults and £2 for under-18s on the day of the match.
All parking and return travel tickets must be booked on seagullstickets.com.
All spaces in Car Park C (University of Sussex) have now sold out, but a very limited number of spaces are available at The Bridge (Car Park B), and can be purchased via seagullstickets.com.
To access Car Park C please follow the instructions below:
Car Park C - Satnav: BN1 9RB (formerly Sussex University (Stanmer Park)
From Brighton city centre: Take the A23 northbound on Old Steine and bear right, following signs for Lewes (A270). Continue for approximately three miles, before turning left at the traffic lights via the filter lane just before the A27 junction.
Eastbound: Leave the A27 at the Hollingbury exit and follow the signs for Coldean. At the roundabout take the exit for Coldean and after one mile, turn left at the lights on to the A270, before turning right at the traffic lights via the filter lane just before the A27 junction.
Westbound: On the A27 head past the off-slip for Falmer and bear left off the A27 at the next junction (Stanmer Park), signposted to Brighton, onto the A270. Stay left on the slip road and at the bottom of the slip road, turn right.
he club has been informed by Southern Rail that they will be operating additional services for this match, but supporters are still advised to check Southern’s website before travelling.
Additional buses and spaces are available to pre-book through Albion's official travel partner, Seagull Travel. Seagull Travel collects from over 120 pick-up locations covering East and West Sussex and surrounding counties. Seats can be booked via www.seagull-travel.co.uk.
Drop-offs & pick-ups after the match
Please note there will be no pick-ups or drop-offs along Village Way, therefore the club will be opening car park 5 (within Car Park C) at the University of Sussex by the sports hall, to enable fans to be dropped off and picked up before and after the match.
Please note that all vehicles entering the University of Sussex must enter via Stanmer Park, as there will be no entry at Falmer or Knights Gate.
Bad Billy Band, a folk-rock band from Worthing, will be performing on the bandstand prior to kick-off.
The Family stand will include a host of new activities for this season, including a new photobooth.
The stadium concourses will be open from 2pm. Dick’s Bar will be open from 1pm, while the club’s lounges, including the brand-new Goldstone Restaurant, will be open for 1901 Club members and hospitality guests from 1:30pm. The FA Community Shield Final between Arsenal and Chelsea will also be on the stadium concourse and lounge TVs.
The club’s new home and alternative kits for the 2017/18 season will be available to purchase in store, with the shop open from 11am on Sunday. We advise supporters to delay any shirt numbering until the squad number list is finalised as these are subject to change. The store will be open from 11am until kick-off and will re-open for an additional hour after the final whistle.
Please note that due to the huge demand, some shirt sizes are already close to selling out. We advise fans to check seagullsdirect.co.uk.
The ticket office will be open from 11am for any enquiries and the purchase of tickets for upcoming Premier League fixtures for which tickets are still available. Tickets will not be available on the day for the Atlético de Madrid fixture.
The 1901 Club
All 1901 Club members are advised that pre-season friendlies are not included in your membership and tickets for this fixture must be booked in advance. Your smartcard can not be used to gain entry to the stadium and you will require a paper ticket to gain entry for this fixture.
1901 Club dress code
1901 Club members are reminded of the dress code for the 1901 Club is smart business attire, for both males and females.
Clothing: men must wear a collared shirt or polo shirt, smart jeans may be worn, polo neck sweaters and turtle necks are not permitted. (Under 14s may wear home replica shirts.)
Footwear: shoes, smart boots, clean trainers and canvas shoes are permitted, flip flops are not permitted.
Hospitality guests dining in HB's or The Goldstone Restaurants will still be required to wear shoes; trainers will not be permitted in dining areas.
We remind all members to ensure that any guests attending matches are also aware of these restrictions to avoid any embarrassment on the day, as failure to adhere to the dress code will result in refused entry.
Unfortunately, we will be unable to re-seat 1901 members or their guests in general admission areas of the stadium if refused admission to the 1901 Club.
The matchday magazine
In Sunday's matchday magazine, Albion captain Bruno talks about his respect for Atlético Madrid and a couple of epic encounters he had against the club while at Valencia. Tomer Hemed also takes a trip down memory lane to his La Liga days, where his Real Mallorca side upset the odds against Diego Simeone's men. Elsewhere, Sam Baldock reflects on his new three-year contract and counts down to next Saturday's Premier League opener with Manchester City.
We also take a behind-the-scenes look at the squad's pre-season trip to Austria while Chris Hughton reflects on the pre-season campaign to date – and the challenge which lies ahead against Simeone's men.
All this and more can be found in Sunday's matchday magazine, available in and around the Amex, priced £3.