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Club News

ALBION FANS' MATCHDAY SEAL OF APPROVAL

3 August 2017

Paul Hazlewood
The Amex Stadium

More than 3,500 Brighton & Hove Albion fans who responded to the club's email survey during the close season have given the club a collective thumbs up - with a resounding vote of approval from season-ticket holders for the 2016/17 season.

For the season the club won promotion to the Premier League, the club's season-ticket holders rated their Amex matchday experience on average as 4.6 out of 5 across the entirety of the campaign - and chief executive Paul Barber says the club's staff can be proud of the achievement.

The survey was conducted by sports data specialists Two Circles, and its highlights also included 76% of those dining in last season’s new addition HB's Restaurant on matchdays or for Sunday lunch, saying they would recommend to family and friends.

While a total of 679 of fans responding also said they'd experienced a Brighton & Hove Albion employee going the extra mile when responding to a fan query or inquiry.

Some 98% of fans said they were happy with the level of contact via email - or would welcome even more - and the club's personal email campaign at the end of the season was extremely well received by supporters.

With regard to the club's unique travel scheme, to and from the Amex on matchdays, 62% of fans were happy with the service, but discounting the issues the club had with rail services in the first half of the season, that figure leapt to more than 80% for all other modes of public transport or coach services.

Albion chief executive Barber commented, "It's great to see such glowing responses from so many of the supporters, and I have read many of the personal comments which our fans have taken the trouble to send in.

"There are some areas in which we can improve, and we will work to do that, and events on the pitch likely contributed to such an overwhelmingly positive survey - but overall  our full-time and matchday staff can be incredibly proud of these results.

"They come from their ongoing efforts to make things special for supporters visiting the Amex on a matchday."

Albion topped an EFL survey of all 72 clubs' fans at the start of last season when it came to supporter satisfaction; while the club's matchday media team won the Media Choice for the third time in five years at the Stadium Hospitality Awards.


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