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Club News


13 April 2017

The club has been recognised for his efforts to cater for away fans.

Following on from Sunday night’s successful awards ceremony, Brighton & Hove Albion were announced as one of the divisional winners of the EFL's first-ever Away Fan Experience Campaign.

Albion, Sheffield United and Crewe Alexandra were the confirmed divisional victors, with the campaign’s aim to uncover examples of positive away-days amongst loyal supporters.

Regular away fans across the 72 clubs have played their part by sharing their experiences when travelling to watch their team play at an opposition’s stadium. The supporters’ feedback offers clubs a unique insight into the quality of experience supporters have when visiting their stadiums.

Having tasted success at the EFL Awards, Albion continued their winning run, being crowned Championship Away Fan Experience winners, with their excellent Away Fans’ Guide being recognised alongside their efforts to make away supporters feel at home.

The away concourse at the AMEX is decorated in the visiting team’s colour, the staff working are donning the club’s shirt and the kiosks are branded with the club’s crest.

Tom Gorringe, Albion's head of marketing, explained how the Seagulls ensure away supporters have a memorable experience when visiting the Amex.

He said, “We aim to ensure that anyone attending the stadium has a good time no matter where they are sitting in the stadium.

“We attempt to make the away area feel like a home away from home, branding it in the away teams’ colours and added extras put in place that suit the needs of visiting supporters

“Specifically in the away end we have a regular team of staff that are great at engaging with the visiting fans, and at the start of the season, we reached out to all club supporter liaison officers asking for details on delicacies that we could serve, or any other details that they could offer to help make the away experience as bespoke as possible for travelling supporters.”

The Football Supporters Federation has supported the EFL in researching and supporting the work around the Away Fan Experience Campaign.

The EFL is proud to support the many football fans who follow their clubs on the road each season and would like to congratulate all of the clubs who have been recognised through these awards.

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