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VIRTUAL REALITY COMES TO THE AMEX

28 October 2016

Experience what it's like to be an Albion first-team player on a matchday.


Brighton & Hove Albion’s virtual reality experience takes supporters behind the curtain on a matchday, allowing you to gain an up-close look at the player warm-ups, the tunnel, and even putting you at the heart of a goal celebration.

This experience is the first of its kind in this country and will be available for the first time in the Fanzone this weekend. It will be free for all supporters, and is open at the Albion in the Community bus from 1pm as part of a schedule of fundraising activity.

Following Saturday's game, the virtual reality headsets will then be exclusively available within the family stand at the stadium from the Aston Villa match on 18th November.

This will form part of a renovated family stand concourse at the Amex, putting the stadium at the forefront of innovation. There are also numerous other features in the stand, including some interesting stats, interactive quizzes, photo opportunities and a reaction game.

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Albion’s head of marketing, Tom Gorringe, said, “It is important for us to be doing all we can to improve the experience here at the Amex for all supporters, but particularly our younger fans. Having been at the stadium for five years, we wanted to give the family stand a bit of a face-lift and were interested in how we could use innovation and technology to do this.

“The VR experience created is unique in the fact that all of the footage was shot live at a match, and it takes you into the heart of the action to places that you wouldn’t normally be able to go.”

Although the experience is free, supporters are encouraged to make a donation to AITC to help with their fundraising campaign for a new minibus for their disability teams.

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