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Club News


28 October 2016

All you need to know ahead of Saturday's game.

Brighton & Hove Albion welcome Norwich City to the Amex this Saturday, kick-off 3pm.

Due to an expected attendance of over 29,500, the club is advising fans to arrive early for this fixture, as public transport and the park & ride facilities are expected to be busier than usual.
This weekend’s game with Norwich City has been designated as the Albion in the Community (AITC) takeover day.
Upon arrival, we invite fans to take part in a disability football activity in the Fanzone while various players and staff from the charity’s disability department will be interviewed pitch-side about AITC’s work. Also in the fanzone will be a minibus as part of our Get Us to the Match campaign, with AITC hoping to raise £15,000 towards the cost of leasing a wheelchair-accessible minibus for the next three seasons.

Younger fans are also encouraged to head to the minibus to try out the club’s new Virtual Reality experience, which takes fans on a matchday journey with the players. We will also have the sweets featured on the recent episode of the BBC show The Apprentice, which are available in the fanzone for a small donation.

The charity will be bucket collecting outside the stadium before and after the game. Supporters who would like to contribute to AITC’s minibus appeal can do so online now at: or by donating money to Saturday’s bucket collection.

A generous long-term supporter of the charity has offered to match every pound raised by the campaign, so AITC have the opportunity to raise a huge sum of money to support their minibus appeal and other projects across Sussex.
A free magazine all about AITC’s work will be available to supporters within the matchday programme at Saturday’s game or fans can find out more about the charity by visiting:

Matchday travel update
The club has been advised by Southern Rail that a full matchday rail service will be in operation for this Saturday’s game. We encourage fans to arrive early for this fixture and check the Southern Rail website for updates before travelling.
All three park & ride sites will also be in operation from midday.
The Brighton Racecourse park & ride site has been changed for Saturday’s game, due to another event taking place. Supporters planning to use the Brighton Racecourse park & ride site, please be advised that access to the car park will be via the Manor Hill entrance.
The club will endeavour to publish any updates to matchday travel at and via the club's Twitter feed.
Albion's official travel partner, Seagull Travel, collects from over 120 pick-up locations covering East and West Sussex and surrounding counties. Seats can be booked via


At the time of writing, we have a very limited number of tickets remain available for the visit of Norwich City. Seats are available in the hospitality section, with halfway line seating in the East Stand (Block E1DH) priced at £60 per place, which also includes pre and post-match access to the 7 Stars Sports Bar. 

Please note the match has been designated ‘all ticket’, therefore tickets will not be available to buy from the Amex on matchday and must be purchased in advance. 

The ticket office will be open for supporters wishing to purchase tickets for upcoming fixtures at the Amex. There are limited tickets available for the visit of Aston Villa and there is a high demand for tickets for the visits of Fulham, Leeds United and QPR. Tickets can be purchased online from

1901 Club members are reminded that tickets can be collected from the new 1901 Club members’ office, located opposite North Stand reception.

Upon arrival
Dick’s Bar and the 7 Stars Sports Bar will be open from noon, the 1901 Club lounges from 12.30pm, and the concourses from 1.30pm.
The Fanzone will open at 12.30pm with the live band will be on the bandstand from 1.30pm and the Hop Bar will be open for fans arriving early.

The early Premier League fixture between Sunderland and Arsenal will be on show in Dick’s Bar, the 7 Stars Sports Bar and 1901 Club lounges, as well as the concourses once open.

The 7 Stars Sports Bar
Fans can book spaces in the 7 Stars Sports Bar for Saturday’s game for £12. The pass includes lounge access from 12pm until 6.30pm.
A free pool and football table are both included in the lounge, with a pay bar serving a wide range of alcoholic and soft drinks, hot drinks and a kiosk-style bar menu.
The pass also includes a free matchday programme, and visitors in the lounge can take advantage of a more relaxed dress code, allowing trainers and replica shirts to be worn.
To book your place in the 7 Stars Sports Bar, please visit and login with your fan number or call 0844 327 1901 (calls cost seven pence per minute plus your network rate). 


1901 Club
For this fixture, the club’s catering partner Sodexo will be running an early bird offer throughout the 1901 Club lounges for those arriving early. 1901 Club members will receive a free pint or soft drink for under-18s with every burger ordered before 1.30pm.

They will also be offering a half-time offer of two pints for £8. Fans will need to purchase tokens before kick-off to redeem this offer at half-time from the express queues and mobile units.

There will be a silent auction running throughout the 1901 Club lounges, with all proceeds donated to AITC. Goodies up for grabs include a signed Anthony Knockaert shirt, a pair of signed Fatboy Slim albums and several other great experiences and memorabilia to be revealed on the day.
The club would like to remind hospitality guests dining in HB's Restaurant that they will still be required to wear shoes; trainers will not be permitted in dining and hospitality areas.
Members are reminded that they and their guests can wear collared shirts, including polo shirts, and smart jeans, trainers, and canvas shoes are permitted.
Please note: Replica shirts (under-16s are allowed to wear a Brighton & Hove Albion replica shirt), ripped jeans, shorts, non-collared t-shirts, and flip-flops are not permitted.

Food & Drink
Alongside the usual early bird offering in the stadium concourses, Sodexo will also be taking £1 off every alcoholic drink and hot food item after 5pm.

Sodexo will also be running a trick or treat free drink promotion in conjunction with our Chicken brand Yardbird. Please look out for free drink giveaways in the chicken boxes when buying a box of chicken for £5.
Piglets Pantry’s Chicken Vindaloo pie and the new Leek, Potato & Blue Cheese pie are our guest items for this game.

Pre-match interviews 

Before the match, we will be joined pitchside by a host of AITC beneficiaries and AITC staff to talk about the various projects run by the charity, including the new autism football programme and the charity’s Get Us to the Match fundraising campaign.

At half-time, Sussex-based Paralympic athletes Faye McClelland (triathlon), Simon Munn (wheelchair basketball bronze medallist) and Will Bayley (table tennis gold medallist), will join Richard Reynolds to celebrate their great achievements in Rio de Janeiro and tell fans the total funds raised throughout the day.

Minute’s applause for Scott

Please join us in a minute’s applause in the 18th minute of Saturday’s game to remenber the life of Scott Mills.

Scott died on 27th September, after complications during a heart operation in London. He was 18 years old and an Albion season-ticket holder in the North East corner.

The club would like to offer its heartfelt condolences to the Mills family.

Norwich City edition of Seagull

Look out for Albion’s matchday programme, Seagull, which includes the next free double-sided collectable first-team poster.

Elsewhere, cover star Sam Baldock talks about his hot streak in front of goal, while Dale Stephens and Connor Goldson reflect on last Saturday’s win at Wigan.
We are also on the oche with Phil Taylor, following last week’s World Darts Blockbuster at the Amex, and Shane Duffy tells us about the day he turned down Arsenal.
We catch up with former Seagulls favourite Andrea Orlandi in Cyprus, while Alan Mullery tells us how the rivalry with Crystal Palace started in the dug-out rather than on the pitch.
All this and much, much more can be found inside Saturday’s bulging-at-the-seams 84-page edition of Seagull, found in and around the Amex Stadium, priced £3.50.

Tweets by @OfficialBHAFC

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