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Club News


13 October 2016

The club's head of women's football is looking forward to a new challenge.

New Brighton & Hove Albion women’s and girls’ general manager, Kirsty Hulland, says the exciting vision of the club convinced her to make the move south.
Hulland arrives at Albion after spending three years as general manager at Women’s Super League One [WSL1] club Birmingham City, and is now looking forward to an exciting new chapter in her career.
She said, “It’s a club that has a massive strategy going forward to promote the women’s game, especially after the success of the first team and the development squad last year.
“I saw the job come up while I was at Birmingham and thought it was an exciting opportunity, so I applied, went through the recruitment process and was ultimately successful.
“I handed in my notice at Birmingham and wished them all the best, because they’ve done a lot for me while I was there but I wanted a new challenge at Brighton.”

Albion’s new head of women’s football oversaw a period of great success with the Blues, which saw the club compete in the UEFA Women’s Champions League, and she is confident that the same achievement can be replicated at Brighton.
“I joined Birmingham three years ago when they were in the Champions League, so I hit the ground running looking over their matchday logistics and the business side that comes from being in the Champions League.
“They were in the top half of WSL 1 when I joined, and they’ve got a great history in women’s football, producing some of the top athletes at England level.
“If you look at what Brighton has done over the previous seasons with developing their own homegrown players and their success in achieving Super League status, there’s no reason why they can’t match Birmingham’s success or even better it.
“The men’s side is integrated with the academy and women sections of the club, adhering to a one-club philosophy.”


Hulland says the search for a new women’s first-team manager is still ongoing and says it is vital the club goes through a thorough selection process before an appointment is made.
“We’re looking at appointing a first-team manager at the moment.
“The decision will be made be in conjunction with several people, including our head of football administration Paul Mullen, and we’ll get technical advice too from the coaches based here at the training ground.
“I’ll be involved in the interviews, but I don’t have a coaching background, so I prefer to refer to the experts in that field. But from a day-to-day and business perspective, I’ll put my comments across.
“We’re making good progress.”

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